On March 12, Daylight Saving Time will take away an hour of sleep from Americans across the country. As a result, many people will be feeling the effects of sleep deprivation. In a recent Grubhub survey, 62% of respondents stated that they feel the DST time change for at least a week. Moreover, over half (55%) of respondents said that they need more coffee to help them spring forward.
To help people cope with the loss of sleep, Grubhub and Dunkin' are offering free caffeinated drinks for an entire week. From March 12 to March 18, caffeine lovers and coffee enthusiasts can get a free Dunkin' beverage every day when they place an order on Grubhub worth $15 or more. Customers can choose from 20 eligible hot and cold drinks, including the classic morning cup of joe and iced matcha latte, with no promo code required. This partnership between Grubhub and Dunkin' is sure to be a welcome relief for many Americans who need a boost during this challenging time.
What Makes This Trend Stand Out
- Sleep Deprivation Awareness
- Businesses can promote awareness of the negative effects of sleep deprivation and offer solutions to help consumers cope, such as free coffee giveaways during Daylight Saving Time.
- Partnered Promotions
- Collaborating with other businesses to offer joint promotions like Grubhub and Dunkin's free coffee giveaway can increase customer fulfillment and drive sales.
- Convenience-based Services
- Businesses that provide convenient services such as Grubhub, which delivers meals and coffee straight to customers' doors, are well-positioned for success in an increasingly fast-paced world.
Sectors Adopting This
- Food Delivery Services
- Food delivery services like Grubhub can offer coffee delivery as an alternative to consumers leaving their homes, meeting a demand for convenience and saving customers time.
- Beverage Industry
- Beverage companies like Dunkin' can partner with other businesses to expand their reach and boost sales, as well as innovate on new products that address the needs of tired and sleep-deprived consumers.
- Health and Wellness Industry
- The health and wellness industry can partner with companies to promote the importance of sleep and offer products or services that support healthy sleep patterns, potentially improving overall well-being and reducing the need for caffeine boosts.
