Dunkin' is Offering Free Matcha Drinks to Dunkin' Rewards Members
Michael Hemsworth — November 28, 2025 — Lifestyle
References: dunkindonuts & spoonuniversity
Dunkin' is embracing the quarter-zip sweater and matcha movement by offering free matcha drinks to Dunkin' Rewards members to help them get in on the lifestyle. The promotion will see the brand giving away 50,000 matcha drinks to members of its loyalty program and is launching as a nod to the rise of quarter-zip sweater and matchas on social media. This comes hot on the heels of Black content creator Jason Gyamfi who took to TikTok to laud the clothing and beverage choice as a more mature alternative to garments like the Nike Tech Fleece.
The free matcha drinks from Dunkin' promotion plays with the social media movement and is targeted towards helping the brand get in on the conversation amongst consumers.
Image Credit: Dunkin’
The free matcha drinks from Dunkin' promotion plays with the social media movement and is targeted towards helping the brand get in on the conversation amongst consumers.
Image Credit: Dunkin’
Trend Themes
1. Loyalty Program Engagement - The provision of complimentary products to loyalty members underscores a trend of elevating customer engagement and retention through exclusive rewards.
2. Social Media Influence - Harnessing viral social media movements presents a powerful trend for brands aiming to connect with younger, trend-conscious demographics in authentic ways.
3. Modern Masculinity - The association between specific lifestyle choices and modern masculinity highlights an evolving trend in consumer branding towards aligning products with personalized identity expressions.
Industry Implications
1. Beverage Industry - The integration of matcha into mainstream beverage offerings signals continued innovation in diversifying product portfolios to cater to health-conscious consumers.
2. Fashion Industry - Partnerships between beverage brands and fashion influencers reveal cross-promotional opportunities that blur the lines between lifestyle and brand identity.
3. Digital Marketing - Leveraging digital platforms to capitalize on viral trends showcases the evolution of marketing strategies toward more dynamic and interactive consumer engagements.
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