Dunkin' x Wicked Partner for a Themed Menu
Debra John — November 5, 2025 — Lifestyle
References: dunkindonuts
Dunkin’ x Wicked brings together two cultural icons in a limited-edition collaboration that merges cinematic storytelling with culinary creativity. To celebrate the release of the highly anticipated film, Dunkin’ has introduced a themed menu inspired by the vivid characters and distinctive color palette of Wicked. The offering transforms familiar favorites into imaginative, film-inspired indulgences designed to capture the magic of Oz.
Headlining the collection, the 'Wicked Green Matcha' reinterprets Dunkin’s classic Iced 'Matcha Latte' with toasted almond and brown sugar flavors, reflecting Elphaba’s signature emerald hue. Complementing it, the 'Wicked Pink Refresher' channels Glinda’s effervescent charm through a sparkling blend of strawberry, dragonfruit, and blueberry. The collaboration also features 'Wicked MUNCHKINS® Donut Hole Treats,' which give 'Dunkin’s Old Fashioned Glazed MUNCHKINS®' a playful pink-and-green makeover.
Accompanied by exclusive limited-edition merchandise, the Dunkin’ x Wicked partnership illustrates how cross-industry collaborations can engage fans through shared aesthetics, sensory appeal, and cinematic nostalgia.
Image Credit: Dunkin'
Headlining the collection, the 'Wicked Green Matcha' reinterprets Dunkin’s classic Iced 'Matcha Latte' with toasted almond and brown sugar flavors, reflecting Elphaba’s signature emerald hue. Complementing it, the 'Wicked Pink Refresher' channels Glinda’s effervescent charm through a sparkling blend of strawberry, dragonfruit, and blueberry. The collaboration also features 'Wicked MUNCHKINS® Donut Hole Treats,' which give 'Dunkin’s Old Fashioned Glazed MUNCHKINS®' a playful pink-and-green makeover.
Accompanied by exclusive limited-edition merchandise, the Dunkin’ x Wicked partnership illustrates how cross-industry collaborations can engage fans through shared aesthetics, sensory appeal, and cinematic nostalgia.
Image Credit: Dunkin'
Trend Themes
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Cinematic Culinary Collaborations — Combining elements from the film industry offers a fresh way for Quick Service Restaurants (QSRs) to create buzz and draw in patrons with unique, themed menu items.
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Themed Food and Beverage Offerings — Creating menu items inspired by film or cultural themes offers a compelling way to engage consumers and differentiate within the competitive QSR space.
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Nostalgia-driven Marketing — Leveraging nostalgic cultural references can capture consumer interest and increase brand engagement by appealing to shared memories and experiences.
Industry Implications
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Quick Service Restaurants (qsrs) — The QSR industry benefits from innovative and themed partnerships that not only captivate customers but also enhance the experiential aspect of dining.
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Film and Entertainment — By partnering with food and beverage brands, the film industry can extend its reach and impact, creating new avenues for fan engagement and revenue.
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Merchandising and Retail — Exclusive merchandise tied to themed events or collaborations offers a lucrative opportunity to tap into consumer desires for unique and limited-edition products.
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