East Coast Wings & Grill is celebrating the recent release of the film 'Wicked' with the launch of two celebratory drinks: the Twilight Sparkle and Emerald Elixir.
If you're familiar with 'Wicked,' you'll know the story that the character Elphaba is green because her mother is seen drinking a green elixir when she becomes pregnant. East Coast Wings & Grill is playing on the green theme with its new Emerald Elixir drink, which consists of coconut rum and white rum mixed with pineapple juice, Blue Curaçao, Starry soda, and an edible green glitter that turns the whole thing bright green. Keeping the 'Wicked' theme going, East Coast Wings & Grill has also released a new Twilight Sparkle drink, which combines watermelon vodka with triple sec, lemonade, grenadine and Starry soda, all garnished with edible pink glitter.
Image Credit: East Coast Wings & Grill
What Makes This Trend Stand Out
- Movie-themed Cocktails
- Creating cocktails inspired by popular films can captivate film fans and drive themed events at restaurants.
- Edible Glitter Beverages
- Incorporating edible glitter into cocktails adds a visually stunning element that can attract social media attention.
- Immersive Dining Experiences
- Offering drinks that align with a film's themes enhances the overall dining experience and ties in entertainment with cuisine.
Sectors Adopting This
- Hospitality
- Restaurants and bars can innovate by aligning their menu offerings with popular entertainment trends to enhance customer loyalty and engagement.
- Food & Beverage
- The creation of visually appealing and themed beverages can set businesses apart in a competitive market.
- Entertainment
- Collaborations between the movie industry and food and beverage establishments can drive cross-promotional opportunities.
