North Coast Brewing Company (NCBC) partnered with Spyglass to develop and distribute an innovative virtual craft beer tasting experience featuring four beloved brews: Scrimshaw Pilsner, PranQster Belgian Style Golden Ale, Old Rasputin Russian Imperial Stout and the all-new Pacific Magic IPA. The virtual experience led by Brewmaster Chuck Martins involves access to the Spyglass Meta Quest app, plus a tasting kit of four 12-ounce beers and four custom-designed coasters.
As part of the experience, beer lovers will get to have a tasting like never before as they appreciate views of the coastline of Fort Bragg, California captured via a drone. The virtual tour also includes a stop at Fortunate Farm, NCBC's partner in a Carbon Farming project.
Due to the nature of this virtual beer tasting experience, a Meta Quest 2 system is required to enjoy it to the fullest.
Key Themes Behind This Trend
- Virtual Beer Tasting
- The trend of virtual beer tasting experiences is being popularized by NCBC and Spyglass through a Meta Quest 2 system, allowing for unique tasting experiences to be enjoyed from home.
- Drone-enabled Experiences
- The use of drones to capture scenic views is a growing trend in the virtual experience industry, as demonstrated in NCBC and Spyglass's beer tasting experience.
- Carbon Farming Partnerships
- Partnerships with sustainable farms, like NCBC's partnership with Fortunate Farm for Carbon Farming, is a trend in the craft beer industry that emphasizes environmental responsibility and collaboration.
Where This Applies
- Craft Beer
- Virtual beer tasting experiences present an opportunity for craft beer companies to differentiate themselves and expand their reach beyond traditional in-person events.
- Virtual Experience
- The virtual experience industry is gaining traction as more companies look for ways to create immersive brand experiences online.
- Drone Technology
- The use of drones to capture footage for virtual experiences is an emerging industry trend that is transforming the way people explore and engage with their surroundings.
