According to a recent survey, more than half of Americans (56%) have lied about having snacks just so they don't have to share, and 41% have even gotten into arguments over who gets the last snack.
When it comes to snacking, healthy options that actually taste good are always worth celebrating. In fact, 91% of Americans reward themselves with a healthy snack after a workout, and the folks at Yasso saw an opportunity to inspire snackers to reach for a delicious frozen Greek yogurt bar after their workout.
To celebrate National Snack Day, Yasso is encouraging players to post themselves crushing it on the court while enjoying their snacks, tagging @Yasso and #SnackItRacket on Instagram. Those who do may receive their own Yasso Snack-It Racket kit, complete with two pickleball paddles inspired by Yasso's mint chocolate chip bars, and a year's supply of Yasso frozen snacks.
Why This Trend Is Growing
- Health Snacks
- There is a growing demand for healthier snack options that taste good.
- Branded Giveaways
- Companies can leverage branded giveaways to increase brand recognition and social media engagement.
- Social Media Marketing
- Social media can be utilized as a cost-effective way to promote brands and generate consumer engagement.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has an opportunity to innovate healthier, delicious snack options.
- Marketing and Advertising
- The marketing and advertising industry can develop creative campaign ideas that utilize social media and branded giveaways.
- Fitness and Wellness
- The fitness and wellness industry can partner with food and beverage brands to promote healthy snacking options for post-workout rewards.
