People have been saying "I scream for ice cream" for years and now, frozen snack brand Yasso is making the popular declaration its own with I Scream for Yasso. In select markets, Yasso is introducing booths so that people can let out their frustration and let in more joy. According to a recent survey from the brand, 71% of Americans say sometimes they just want to let out a scream and want the right place to feel comfortable doing it.
Emmy Award-winning producer and TV host Ross Mathews is partnering with the brand to launch the I Scream for Yasso campaign. At one of Yasso's booths, people can scream in exchange for a snack. Alternatively, frozen snack fans can upload a video of themselves with the #IScreamForYasso tag to participate in the sweepstakes to win a year's supply of Yasso and $2,000.
What's Driving This Trend
- Stress-relief Experience Booths
- Interactive booths are emerging as novel methods for providing on-the-go stress relief through immersive experiences.
- Emotional Release Marketing
- Brands are incorporating emotional release activities into their marketing strategies to create memorable customer engagements.
- Gamified Social Media Campaigns
- Social media campaigns are increasingly gamifying participation by rewarding users for engaging in specific actions, such as uploading videos.
Who This Affects Most
- Wellness
- The wellness industry is integrating unconventional stress-relief methods to cater to modern lifestyle demands.
- Food and Beverage
- The food and beverage industry is blending product promotions with unique experiential marketing tactics to enhance consumer interaction.
- Entertainment
- The entertainment industry sees potential in cross-collaboration with food brands to create engaging content-driven campaigns.
