Halo Burger and Mott Community College are collaborating to offer students the chance to win a $1,000 scholarship by creating a new billboard design for Halo Burger's longest-standing billboard. The contest is part of the celebration of the 100th anniversary of both organizations serving Flint, Michigan. Students are provided with branding guidelines but are encouraged to add their own creative twist to the design. They can also visit Halo Burger's iconic downtown location for a branding photoshoot or use vintage photos provided.
The goal of the scholarship is to give back to the local community and gain a fresh perspective from the younger generation. Halo Burger, known for its community involvement, wanted to work with a local college to celebrate their 100 years of service in the area. MCC's Visual Arts & Design Center impressed Halo Burger during a personal tour, and they are excited to showcase the work of emerging artists.
The top contestants' designs will be shared on social media, and followers will have the opportunity to participate in the voting process. The scholarship contest is an excellent opportunity for students to showcase their creative talents and gain recognition for their work.
Image Credit: Halo Burger
Key Themes Behind This Trend
- Billboard Design Competitions
- Companies can engage younger audiences by hosting billboard design contests, offering scholarships as prizes.
- Community-focused Scholarships
- Scholarships that celebrate community partnerships can support emerging artists and give back to local communities.
- Social Media Engagement
- Contests that incorporate social media voting can increase brand engagement and reach a wider audience.
Where This Applies
- Fast Food
- Fast food companies can leverage local partnerships with schools and universities to engage with younger generations and promote scholarship opportunities.
- Advertising
- Advertising agencies can partner with companies to create innovative competition formats and designs that involve the community and generate buzz.
- Education
- Educational institutions can partner with local businesses to provide their students with real-life experiences and opportunities to use their skills.
