Halo Burger is a Michigan-born fast food chain and, this season, the brand is paying homage to its Midwestern roots with the launch of what it has dubbed the 'Ultimate Midwest Sandwich.'
To create this Midwest-celebrating sandwich, Halo Burger teamed up with a social media influencer Taylor Dustin, who is known as the Wandering Michigander. As Domenique Annoni, Halo Burger’s Marketing Manager, explained in a recent statement, "Halo Burger and The Wandering Michigander have one strong quality in common, they are both driven by their love for Michigan and continue to look for ways to help it grow." With Dustin's help, the brand came up with a hearty sandwich featuring a 100% fresh quarter-pound beef patty topped with Wisconsin cheese curds, cheddar cheese, bacon, pickles, and ranch dressing.
The Ultimate Midwest Sandwich is available now through the end of 2022.
Image Credit: Halo Burger
What's Driving This Trend
- Midwest Sandwich Craze
- Midwest-style sandwiches are becoming a new food craze, creating opportunities for restaurants to experiment with new variations.
- Social Media Influencer Partnerships
- Collaborations with social media influencers to develop unique food items can increase brand awareness and attract younger customers.
- Celebrating Local Roots
- Brands can capitalize on local pride by creating region-specific food items and marketing them to customers as a way to celebrate their unique cultural heritage.
Who This Affects Most
- Fast Food
- Fast food chains can create new menu items that appeal to customers' regional tastes, such as the Midwest-style sandwich, to attract and retain customers.
- Food Marketing
- Marketing teams can work with social media influencers to create innovative food offerings that generate buzz, attract customers, and increase brand awareness.
- Regional Food Tourism
- Cities and towns can promote their local cuisine through unique local food items to attract food tourists seeking authentic, region-specific dining experiences.
