If you're in the Midwest, you're in luck because it means you'll have an exclusive opportunity to try two of Hardee's newest dishes: the Frisco Angus Burger and the new Frisco Breakfast Sandwich.
Both featuring a pair of tangy, toasted sourdough buns, the new Frisco Angus Burger and Frisco Breakfast Sandwich have you covered from morning until night. The Frisco Angus Burger starts with a generous one-third pound charbroiled 100% black Angus beef patty, topped with crispy bacon, melted Swiss cheese, sliced tomato, and mayonnaise. As for the Frisco Breakfast Sandwich, you'll find thinly sliced ham, a folded egg patty, and a duo of American and Swiss cheeses.
Both of the new dishes are limited-time offerings that are only available from participating Hardee’s locations in the Midwest.
Image Credit: Hardee’s
What's Driving This Trend
- Limited-time Menu Offerings
- Hardee's Midwest-exclusive menu items highlight the potential for temporary offerings to generate consumer interest and drive sales.
- Regional Cuisine
- Midwestern breakfast sandwich offerings suggest a growing interest in highlighting regional cuisine and locally-sourced ingredients as a point of differentiation for restaurants.
- All-day Breakfast
- The availability of breakfast items all day shows the potential for increased interest and demand for breakfast foods that can be eaten throughout the day.
Who This Affects Most
- Fast Food
- Fast food chains can innovate with limited-time menu items and regional cuisine offerings to differentiate from competitors in increasingly crowded markets.
- Hospitality
- Restaurants and hotels can explore all-day breakfast options as a way to attract customers who are interested in breakfast foods beyond traditional morning hours.
- Food and Beverage
- The use of locally-sourced ingredients in regional cuisine offerings demonstrates a growing interest in sustainable and ethical food sourcing among consumers.
