Carl’s Jr. And Hardee’s are taking the iconic taste of their charbroiled burger and Philly Cheesesteak to create two delicious new menu items: the Philly Cheesesteak Angus Thickburger and the Philly Cheesesteak Breakfast Burrito.
Available from both Carl's Jr. and Hardee's locations, the new Philly Cheesesteak Angus Thickburger takes a one-third pound, 100% Angus beef patty, tops it with thinly sliced ribeye steak, and then layers on melted cheese, fire-roasted onions, and peppers, and mayo. Also available from both Carl's Jr. and Hardee's locations, the new Cheesesteak Breakfast Burrito takes a warm flour tortilla and fills it with thinly sliced ribeye steak, scrambled eggs, melted cheese, and fire-roasted onions, and peppers.
Both of the new menu items are available now for a limited time.
Image Credit: CKE Restaurants
Why This Trend Is Growing
- Philly Cheesesteak-inspired Dishes
- Expanding into unique menu items provides an opportunity for fast food chains to stand out and attract customers with recognizable comfort food flavors.
- Breakfast Items with Unconventional Ingredients
- Incorporating nontraditional breakfast ingredients, such as steak, into breakfast burritos presents an opportunity to appeal to adventurous customers seeking new flavor experiences.
- Layered Dishes
- Creating dishes with multiple layers of flavor and texture provides a unique experience for customers that may set brands apart from competitors.
Industries Being Reshaped
- Fast Food Restaurants
- Expanding into unique menu items and incorporating unconventional ingredients appeals to customers seeking novel food experiences in the fast food industry.
- Meat and Poultry Industry
- Featured prominently in the Philly Cheesesteak-inspired dishes, ribeye steak presents a new avenue for using this cut of meat in unconventional ways for breakfast and burgers.
- Food and Beverage Industry
- Incorporating unconventional ingredients and creating layered dishes is a trend that can apply to many different types of cuisine and food products, not just fast food chains.
