Hardee’s Rizzwich Meal has been created by the QSR brand thanks to a partnership with Internet star The Rizzler to provide fans of all ages with the perfect meal to try out. The meal starts off with the Rizzwich sandwich, which is made with a 100% USA Angus beef patty with American cheese, Swiss cheese, cherrywood-smoked bacon and toasted sourdough bread as the bun. The meal comes with a side of fries and a Hand-Scooped Ice Cream Shake alongside the EXTRA Rizz factor as a nod to the social media star himself.
Vice President of Brand Sarah Breymaier spoke on the Hardee’s Rizzwich Meal saying, "With The Rizzler, we’re not just launching a new sandwich—we’re building a digital movement that taps into what our fans love: culture, content, and crave-worthy food. The Rizzwich Meal is the first taste of where Hardee’s marketing is headed— digital-first and packed with flavor and fun.”
Image Credit: Hardee’s
Key Themes Behind This Trend
- Celebrity-influenced Food Collaborations
- As digital personas gain influence, fast-food brands partner with Internet stars to create culinary offerings that resonate with their fan base.
- Digital-first Marketing Strategies
- Brands are increasingly adopting digital-first marketing strategies by tapping into the cultural relevance of online celebrities to engage younger, tech-savvy consumers.
- Social Media Integration in Food Service
- The integration of social media personalities into product offerings showcases how food service companies are leveraging online platforms to build brand loyalty and engagement.
Where This Applies
- Quick-service Restaurants (QSR)
- QSRs are evolving by collaborating with viral influencers to launch unique products, encouraging a modern dining experience.
- Digital Marketing
- The digital marketing industry sees innovation opportunities as brands prioritize social media collaborations to reach wider audiences.
- Influencer Economy
- The influencer economy is expanding beyond traditional sectors as brands create product lines in collaboration with Internet celebrities, driving new engagement models.
