For a limited time only, the Skittles House of Joy will be bringing a burst of brightness to people in London during the cold and dark month of February. The pop-up cafe invites members of the public to sip free Skittles rainbow coffee and get pep talks from some of the most talented drag queens in the UK: The Vivienne, Cheryl Hole, Vanity Milan and Starlet.
The pop-up House of Joy itself uplifts with colorful decor and a motivational mirror where visitors can share positive affirmations for themselves and others.
February is known as the most demotivating month of the year but after immersing themselves in the pop-up, enjoying rainbow-colored refreshments, seeing drag queens perform and taking home a pack of Skittles Squishy Cloudz, people will find their mood boosted.
What's Driving This Trend
- Pop-up Motivational Cafes
- Opportunity to create pop-up cafes that focus on providing an uplifting experience to customers using bright decor, free drinks, motivational quotes and interactive activities.
- Rainbow Food and Drink Products
- Opportunity to develop food and drink products that feature a colorful rainbow theme and evoke feelings of joy and happiness.
- Drag Queen Influencer Collaborations
- Opportunity for brands to collaborate with popular drag queen influencers to promote their products and services while also empowering the LGBTQ+ community.
Who This Affects Most
- Food and Beverage
- Opportunity for cafes, restaurants and beverage companies to create mood-boosting experiences for customers using bright decor, free drinks and interactive activities.
- Event and Entertainment
- Opportunity to organize pop-up events and entertainment featuring drag queen performers to bring positivity and motivation to customers.
- Marketing and Advertising
- Opportunity for brands to collaborate with popular drag queens and other influencers to create powerful marketing campaigns that resonate with diverse and inclusive audiences.
