As summer temperatures soar, Dove is helping people to beat the heat with branded Ice Cream Cool-Down Kits. The kit contains a mix of curated beauty and self-care tools with a focus on cooling properties such as mini facial ice globes and an ice cooling handheld stainless steel roller. To enhance the pampering experience, Dove also included a box of DOVEBAR Vanilla Ice Cream with Milk Chocolate. Along with the frozen treats, the cooling self-care tool can be stored in the freezer for a cooling sensory experience.
The Dove Ice Cream and Feeling Fab Box partnership coincides with International Self-Care Day on July 21st, inspiring moments of relaxation and cooling down. Fans are invited to get their own curated kit from Dove online, while supplies last.
Why This Trend Is Growing
- Self-care Kits
- Opportunity for companies to curate and sell self-care kits that incorporate both beauty and cooling products to help consumers beat the heat.
- Sensory Cooling Tools
- Opportunity for companies to create and market sensory cooling tools such as mini ice globes and handheld stainless steel rollers for a comprehensive cooling experience.
- Branded Food and Beverage Kits
- Opportunity for food and beverage companies to partner with self-care brands in creating branded kits that pair food and drinks with self-care tools for a holistic experience.
Industries Being Reshaped
- Beauty and Personal Care
- Companies in the beauty and personal care industry can incorporate cooling properties in their products, while also creating curated kits for a complete self-care experience.
- Food and Beverage
- Food and beverage companies can partner with self-care brands to create branded kits that pair food and drinks with self-care tools such as the Dove Ice Cream Cool-Down Kit.
- E-commerce
- Opportunity for e-commerce platforms to offer curated self-care kits, such as the Dove Ice Cream Cool-Down Kit, to meet the growing demand for self-care products and experiences.
