Feeladelphia by Philadelphia is for Ordering Feelings, Not Food
Laura McQuarrie — July 12, 2022 — Lifestyle
References: Feeladelphiacookbook & prnewswire
Feeladelphia by Philadelphia is a multisensorial dining concept from the Kraft Heinz Company brand where people don't order food but feelings instead. The one-of-a-kind experience is being made possible in partnership with Jeremiah Stone and Fabián Von Hauske Valtierra, head chefs and owners of Michelin-starred Contra and Wildair. With curated, cream cheese-infused dishes, guests will explore their feelings with not only food but also sounds and other sensorial delights.
The multi-course tasting menu evokes allure, curiosity and spontaneity through contrasting textures and details that offer up a visual feast for the eyes. The three-hour experience unfolds in NYC for a limited time based on availability.
The unconventional dining concept is launching alongside The Feeladelphia Experience: An Immersive Cookbook that offers a journey through the senses at home.
The multi-course tasting menu evokes allure, curiosity and spontaneity through contrasting textures and details that offer up a visual feast for the eyes. The three-hour experience unfolds in NYC for a limited time based on availability.
The unconventional dining concept is launching alongside The Feeladelphia Experience: An Immersive Cookbook that offers a journey through the senses at home.
Trend Themes
1. Multisensorial Dining Concepts - Opportunity for restaurants to offer unique dining experiences that invoke multiple senses.
2. Emotional Dining - Opportunity for restaurants to create menus and experiences that focus on evoking particular emotions.
3. Immersive Cookbooks - Opportunity for cookbook publishers to create interactive, sensory experiences that take readers on a journey.
Industry Implications
1. Hospitality - Opportunity for hotels and restaurants to offer multisensorial experiences that differentiate them from competitors.
2. Publishing - Opportunity for cookbook publishers to innovate and create new types of cookbooks with immersive sensory experiences.
3. Food Manufacturing - Opportunity for food manufacturers to create new products and flavor combinations that focus on invoking emotions and multisensorial experiences.
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