Feeladelphia by Philadelphia is a multisensorial dining concept from the Kraft Heinz Company brand where people don't order food but feelings instead. The one-of-a-kind experience is being made possible in partnership with Jeremiah Stone and Fabián Von Hauske Valtierra, head chefs and owners of Michelin-starred Contra and Wildair. With curated, cream cheese-infused dishes, guests will explore their feelings with not only food but also sounds and other sensorial delights.
The multi-course tasting menu evokes allure, curiosity and spontaneity through contrasting textures and details that offer up a visual feast for the eyes. The three-hour experience unfolds in NYC for a limited time based on availability.
The unconventional dining concept is launching alongside The Feeladelphia Experience: An Immersive Cookbook that offers a journey through the senses at home.
Key Themes Behind This Trend
- Multisensorial Dining Concepts
- Opportunity for restaurants to offer unique dining experiences that invoke multiple senses.
- Emotional Dining
- Opportunity for restaurants to create menus and experiences that focus on evoking particular emotions.
- Immersive Cookbooks
- Opportunity for cookbook publishers to create interactive, sensory experiences that take readers on a journey.
Where This Applies
- Hospitality
- Opportunity for hotels and restaurants to offer multisensorial experiences that differentiate them from competitors.
- Publishing
- Opportunity for cookbook publishers to innovate and create new types of cookbooks with immersive sensory experiences.
- Food Manufacturing
- Opportunity for food manufacturers to create new products and flavor combinations that focus on invoking emotions and multisensorial experiences.
