Fortnum & Mason and Otherway Created Original Scores to Accompany Bars
Laura McQuarrie — January 24, 2026 — Marketing
References: fortnumandmason & creativereview
The most memorable food experiences engage more than just one's sense of taste, and Fortnum & Mason and Otherway partnered to create a new series of chocolate bar flavors and packaging designs, plus original piano scores to turn snacking into a multisensory moment that resonates emotionally.
Fortnum & Mason's reimagined collection of chocolate bars offers an off-the-shelf interpretation of the sonic experiences that often accompany what people find in cafes and restaurants. To bring unique compositions to life, music production company Mcasso, composers Nathan Britton and Jasmine Meaden, and the team at Otherway developed 16 piano pieces to go with the 16 different chocolate flavors by Fortnum & Mason. Now, the refreshed range has even more meaning thanks to its new name: Bars of Chocolate.
Fortnum & Mason's reimagined collection of chocolate bars offers an off-the-shelf interpretation of the sonic experiences that often accompany what people find in cafes and restaurants. To bring unique compositions to life, music production company Mcasso, composers Nathan Britton and Jasmine Meaden, and the team at Otherway developed 16 piano pieces to go with the 16 different chocolate flavors by Fortnum & Mason. Now, the refreshed range has even more meaning thanks to its new name: Bars of Chocolate.
Trend Themes
-
Multisensory Food Experiences — Integrating music and taste creates a richer, emotionally-resonant consumer experience, setting the stage for more immersive culinary products.
-
Experiential Packaging Design — Elevating packaging to include auditory elements offers brands an innovative way to enrich product storytelling and consumer engagement.
-
Gastronomic Entertainment — Blending food with elements of entertainment redefines dining as a multifaceted experience that captures lasting consumer attention.
Industry Implications
-
Food and Beverage — The industry can leverage multisensory elements to enhance consumption experiences, fostering deeper connections with consumers.
-
Music Production — Opportunities exist to forge novel collaborations, blending musical compositions with various consumer goods to create unique brand identities.
-
Retail and Consumer Goods — Incorporating sensory enhancements into products could transform traditional retail experiences, offering added value and differentiation.
8.2
Score
Popularity
Activity
Freshness
