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Soothing Functional Skincare Products

These CeraVe Skincare Products are Sensitive Skin-Suitable

— July 9, 2022 — Marketing
These new CeraVe skincare products are arriving on store shelves to offer consumers with sensitive skin with a way to support their needs. The products were developed with the help of dermatologists, and come in the form of the Comforting Eye Makeup Remover, the Makeup Removing Cleanser Balm and the Skin Renewing Eye Cream. Each of the products are formulated with a range of functional ingredients and do double duty to support the skin as they're used.

The new CeraVe skincare products are priced starting at $10.99 and are available at drug stores nationwide as well as on Amazon. The products all share three essential ceramides in their formula to support the skin's natural moisture barrier and protect throughout the day or night.
Trend Themes
1. Sensitive Skin-suitable Skincare Products - The development of functional, dermatologist-approved skincare products catered specifically for sensitive skin presents an opportunity for disruptive innovation in the skincare industry.
2. Dual-purpose Skincare Products - The shift towards skincare products that offer multiple benefits to the user presents an opportunity for disruptive innovation in the skincare industry.
3. Ceramide-infused Skincare Products - The widespread inclusion of ceramides in skincare products for added skin protection and natural moisture barrier support presents an opportunity for disruptive innovation in the skincare industry.
Industry Implications
1. Skincare Industry - The growth of sensitive skin-suitable, dual-purpose, and ceramide-infused skincare products present opportunities for growth and disruption within the skincare industry.
2. Beauty Retail Industry - The demand for functional, dermatologist-approved skincare products tailored for sensitive skin presents opportunities for growth and disruption within the beauty retail industry.
3. E-commerce Industry - The increasing availability of skincare products online, including sensitive skin-suitable and ceramide-infused options, presents opportunities for growth and disruption within the e-commerce industry.
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