'Dead by Daylight,' the online horror survival game, partnered up with the popular 'Attack on Titan' anime series to launch the DbD x AoT in-game event. This event includes a number of new outfits and skins for Dead by Daylight characters that have been designed to replicate Attack on Titan characters.
The set currently includes ten skins, offering costumes that resemble Attack on Titan characters such as Eren, Levi, Mikasa, Armin, and even some of the popular Titan villains. There are eight outfits for survivors in Dead by Daylight, and two outfits for Killers in the game, meaning all types of players will be able to enjoy this special collaboration.
In celebration of the launch of the event, Behaviour Interactive, the studio behind Dead by Daylight, is giving all players a 'Cadet Corps Crest Charm' to use in-game.
Image Credit: Behaviour Interactive, Hajime Isayama
What's Driving This Trend
- Gaming Crossover Events
- The trend of gaming crossover events between popular games and movies/series is influencing game development companies to improve their offerings by adding popular elements from existing IPs.
- In-game Collaborations
- In-game collaborations with popular movies/series are gaining popularity as a way of retaining players and attracting new ones by keeping up with popular culture.
- Character Skins and Outfits
- The trend of introducing new character skins and outfits in games is growing, leading to monetization opportunities for game developers.
Who This Affects Most
- Gaming
- Gaming industries can capitalize on the trend of gaming crossovers and in-game collaborations by partnering with popular brands and creating new and engaging content for their players.
- Entertainment
- The entertainment industry can leverage in-game collaborations to expand their reach and engage with the gaming audience while promoting their brand or IPs.
- Marketing
- Marketing industries can use character skins and outfits as a medium to promote offline and online events to drive engagement with their targeted audience.
