Epic Games Added 'Attack on Titan' Content to Fortnite: Battle Royale
Colin Smith — April 11, 2023 — Marketing
Epic Games released a new Attack on Titan-themed update for Fortnite that includes the addition of new cosmetics and gameplay elements. The update enables players with the season's battle pass to unlock Eren Jeager, the protagonist of Attack on Titan, as a playable character in Fortnite. Alongside the character, players may also earn back bling, mining tools, and other items themed after the popular anime series.
In terms of the gameplay additions, this update introduced the ODM (Omni-Directional Movement) Gear from Attack on Titan in Fortnite. The ODM Gear is a hip-mounted, spring-loaded wire-swinging tool that allows players to navigate the map through air travel. The gear allows for swinging off of buildings, propelling toward buildings, or performing a short movement burst in any direction.
Image Credit: Epic Games
In terms of the gameplay additions, this update introduced the ODM (Omni-Directional Movement) Gear from Attack on Titan in Fortnite. The ODM Gear is a hip-mounted, spring-loaded wire-swinging tool that allows players to navigate the map through air travel. The gear allows for swinging off of buildings, propelling toward buildings, or performing a short movement burst in any direction.
Image Credit: Epic Games
Trend Themes
1. Anime Game Collaborations - Collaborations between gaming companies and popular anime series create new opportunities for cross-promotion and fan engagement.
2. Crossover Cosmetics - The addition of popular anime-themed cosmetics in non-Japanese games attracts fans, increases brand recognition and drives revenue through microtransactions.
3. Cross-genre Gameplay - Integration of elements from popular anime into games of different genres helps attract new audiences and offers innovative gameplay mechanics.
Industry Implications
1. Gaming - Collaborations between gaming and anime industries drive player engagement, retention and increase revenue potential through cosmetics and microtransactions.
2. Anime - Collaborations with game developers provide anime series with additional sources of revenue, brand recognition and opportunities for fan engagement.
3. Entertainment - Cross-industry collaborations between anime and gaming industries offer new opportunities for fan engagement and revenue generation through merchandise, events and experiences.
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