Epic Games announced the Futurama x Fortnite collaboration in celebration of the recent reboot of the iconic cartoon from the early 2000s. Through this collaboration, several Futurama characters and items will be available via the in-game store in Fortnite for varying prices.
The collaboration brings Bender, Fry, and Leela as playable characters, as well as an in-game glider themed after the Planet Express Ship and some mining tools and back bling specific to each character, such as a violin, a bent steel beam, mini bender, and a Zoidberg-themed emote.
Aside from the items available in the store, there will also be a number of items accessible in-game through gameplay elements, such as Bender's Shiny Metal Raygun or the newly-introduced Mammoth Pistol. The store does not specify when the Futurama characters will be removed from the store.
Image Credit: Epic Games
Why This Trend Is Growing
- Cartoon Collaboration in Gaming
- The collaboration between Futurama and Fortnite highlights the trend of iconic cartoon characters appearing in popular video games.
- In-game Branded Merchandise
- The availability of Futurama characters and themed items in the in-game store of Fortnite demonstrates the trend of offering branded merchandise within video games.
- Reviving Nostalgic Ips
- The recent reboot of Futurama and its subsequent collaboration with Fortnite reflect the trend of reviving nostalgic intellectual properties to appeal to a new audience.
Industries Being Reshaped
- Gaming
- The collaboration presents an opportunity for the gaming industry to explore more partnerships with popular cartoons and bring beloved characters to video games.
- Entertainment
- The success of the Futurama x Fortnite collaboration suggests possibilities for entertainment companies to utilize video games as a platform to engage fans and promote their shows or movies.
- Merchandising
- The introduction of Futurama-themed items in an in-game store demonstrates the potential for merchandising industries to expand their reach by including virtual items in addition to physical products.
