Fortnite has announced it will be adding a new Dragon Ball Z bundle to the item shop due to high demand from its player base. Epic Games and Fortnite have confirmed that a Dragon Ball Z collaboration will be coming to the game in a Twitter post that reads “Speak. Name your wish….8.16.2022.” Fortnite gamers can look forward to potential Shenron accessories and can expect bundles as well as character items and skins in the Dragon Ball Z collaboration. While no characters have been confirmed yet, players can anticipate potential skins for Goku, Vegeta, Gohan, Frieza, Cell, Buu, and more.
Interested parties can visit Epic Games’ website for more news on the Dragon Ball Z collaboration, or launch into Fortnite to experience the game’s large lineup of pop culture accessories.
Image Credit: Fortnite, Epic Games
Why This Trend Is Growing
- Anime/game Crossover
- There is a growing trend of cross-branding between anime and gaming that can be leveraged to create unique and desirable items for consumers.
- Collaborative Bundles
- Collaborative bundles between games and other franchises have repetitive potential to drive engagement and revenue in the gaming industry.
- Social Media Teasers
- Social media teasers and announcements can build suspense and create excitement for upcoming collaborations in the gaming industry.
Industries Being Reshaped
- Gaming
- The gaming industry can apply the trend of anime/game crossovers by partnering with popular anime franchises to create cross-branded game features and accessories.
- Entertainment
- Collaborative bundles between games and other forms of entertainment like anime, movies and TV shows can increase revenue and appeal to wider audiences.
- Social Media Marketing
- Social media marketing can be used to create anticipations and increase the overall reach and awareness of the collaboration and bundles to a wider audience.
