Fortnite and Fall Guys have announced a double cross-over event to celebrate the launch of the newest Destiny 2 game. Fortnite has offered up its core characters to another game for the first time ever. The Drift, Black Knight, and Oblivion skins from Fortnite will receive the Guardian treatment, representing the Warlock, Titan, and Hunter, respectively. Conversely, Destiny 2’s Commander Zavala, Ikora Rey, and Exo Stranger will be added to the Fortnite shop as new skins.
Details on the Fall Guys event have not yet been revealed, but Katie Lennox from Bungie has teased: "I can’t say much now, but we’re really excited to be partnering with our friends at Fall Guys on some extra special squishy offerings for fans that will be revealed at a later date.”
Image Credit: PlayStation Blog
What Makes This Trend Stand Out
- Video Game Collaboration
- Collaborations between video game companies are creating new opportunities for cross-promotion and expanding audiences.
- Crossover Events
- Cross-branded events are becoming more popular in the video game industry, creating opportunities for fans to play with characters from different franchises.
- Virtual Worlds
- Growing interest in virtual worlds is leading to more opportunities for game developers to collaborate and integrate different games and franchises into a single experience.
Sectors Adopting This
- Video Games
- The video game industry is constantly evolving, and companies that are open to collaboration are best positioned to continue growing and expanding their audiences.
- Entertainment
- Collaborations between video games and other forms of entertainment, such as movies and TV shows, are creating new opportunities to engage audiences in new and exciting ways.
- Marketing and Advertising
- Cross-branded events can be a powerful tool for marketing and advertising, allowing companies to reach new audiences and build buzz around upcoming projects.
