The Fortnite x Balenciaga Collab Brings Designer Style to the Game
Laura McQuarrie — September 22, 2021 — Tech
References: epicgames & fashionunited.uk
Fortnite x Balenciaga is bringing luxury digital fashion to the free-to-play battle royale game and it promises to delight gamers and fashion fans alike. The digital fashion designs take cues from authentic archival looks from the fashion house, including the Unchained Ramirez Outfit, the Shady Doggo Outfit and the Game Knight Outfit. As well as being able to sport full outfits from the label, Fortnite players can find other treasures in the shop such as Balenciaga backpacks, a purse-inspired parasail glider, a pickaxe styled like a sneaker and a special pose for avatars.
By going on quests from Shady Doggo for a limited time, players will get to unlock the free Fashion Doggo Spray and Knight Looks Spray.
By going on quests from Shady Doggo for a limited time, players will get to unlock the free Fashion Doggo Spray and Knight Looks Spray.
Trend Themes
1. Digital Luxury Fashion - Collaboration with top-tier designers in the gaming industry.
2. Virtual Fashion Accessories - Creating various virtual accessories to enhance gaming experiences.
3. Gaming Apparel Lines - Producing exclusive apparel lines geared towards gamers and gaming communities.
Industry Implications
1. Gaming - Gaming industry can partner with luxury fashion brands to offer virtual fashion lines, introducing new revenue streams through DLCs and in-game purchases.
2. Fashion and Apparel - Fashion and apparel industry can tap into gaming industry's massive user base through collaborations and crossovers, embedding themselves into digital experiences that are becoming increasingly mainstream.
3. Advertising and Marketing - Advertising and marketing industry can create innovative strategies to appeal to gamers and fashion enthusiasts alike, introducing alternative forms of marketing and branding opportunities on various digital platforms.
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