Gourmet Dairy-Free Macaroni Meals

Daiya Deluxe Mac & Cheeze is Available in Unexpected Flavors

Daiya Deluxe Mac & Cheeze was first launched in 2015 and since then the plant-based movement has only continued to grow, and now the brand is expanding its varieties with pour-and-stir sauce pouches and gluten-free pasta. Alongside classic White Cheddar, Cheddar and Alfredo options, plant-based eaters of all ages can appreciate gourmet flavors like Meatless Bac'n & Cheddar Style, Four Cheeze Style with Herbs and the all-new Cheddar Jalapeño Style for those who love a hint of heat.

These fresh and vibrant options are as convenient as ever to make and the dairy-free meals are positioned as "appetizing alternatives to the 'tried and true' that you grew up with."

To elevate these boxed meals, the brand recommends recipes like Mac & Cheeze with Roasted Butternut Squash & Kale or Mac n' Cheese Pizza.

Plant-based Mac & Cheese
Opportunity for developing innovative recipes and flavors that cater to the growing demand for plant-based options.
Convenient Pour-and-stir Meal Pouches
Opportunity to create new and convenient packaging formats for ready-to-eat meals.
Gluten-free Pasta Options
Opportunity to cater to the needs of consumers with gluten allergies or sensitivities.

Industries Being Reshaped

Plant-based Food Industry
This growing industry offers an opportunity for innovative plant-based meal solutions, snacks, and ingredients in response to increased demand.
Convenience Food Industry
There is an opportunity to create more healthy and convenient meal options for busy consumers.
Gluten-free Food Industry
Opportunity to offer gluten-free alternatives in different categories of food, especially in snack and confectionaries.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 48%
Freshness 12%