Frostkrone Food Group saw an opportunity to serve young, active and career-minded professionals with ready-to-eat bites that expand upon its deep-frozen and quick-to-prepare finger foods. As Frédéric Dervieux, CEO of the Frostkrone Food Group, explained, "These can be eaten cold straight away and are therefore the perfect companions at the office, after sport or when enjoying a lunch break in the park."
The ready-to-eat products can be found in vegan and vegetarian options, as well as some that contain chicken. Beetroot Tots are one such vegan variety and they combine hearty and healthy ingredients like onion, apples, shallots, horseradish, millet, quinoa and linseeds. Other all-vegetable varieties include Lentil and Carrot Coins or the Kale Coins.
All of the new ready-to-eat bites come in the form of tots, coins or mini balls for ease of eating on the go.
Key Themes Behind This Trend
- Ready-to-eat Bites
- There is an increasing demand for easy and quick-to-eat foods that are still healthy and satisfying.
- Vegetarian and Vegan Products
- The popularity of vegetarian and vegan lifestyles and diets has created a desire for more plant-based food options.
- Convenience Foods
- People are searching for foods that fit their busy lifestyles and need for quick, easy and healthy meal options.
Where This Applies
- Food Manufacturing
- Opportunities exist for companies to develop more healthy and satisfying ready-to-eat foods for busy people and office workers.
- Plant-based Products
- The plant-based industry is continuing to grow, and companies can capitalize on this trend by creating vegetarian and vegan options for their consumers.
- Convenience Stores
- Convenience stores can offer healthy and satisfying food options that can be eaten on-the-go to attract busy consumers with limited time for meals.
