The Strong Roots Air Bites range is a new lineup of products perfect for consumers in the UK to pick up and keep on hand for impromptu serving with minimal preparation. The frozen food product range consists of items that are ready to toss in the air fryer and will deliver a crisp, delicious taste and texture that's perfect for snacking or serving to guests. The products come in three varieties including Crispy Pea & Lemon, Crispy Spinach & Carrot and Crispy Veg, which are each priced at £2.95 and put vegetable ingredients first.
VP of Marketing Laura Smith spoke on the Strong Roots Air Bites range saying, "At Strong Roots we create tasty, plant-based food for busy people and are thrilled to be further broadening our appeal with the launch of Air Bites. With the air fryer revolution continuing at pace, along with the demand for healthy, plant-based options, we have worked hard to create delicious, veg-forward recipes that are optimised for the air fryer. We believe there is an exciting opportunity to reach new consumers, bring even more people into the frozen, meat-free category and widen usage occasions and we can’t wait to hear what our customers think.”
What's Driving This Trend
- Air-fryer Friendly Foods
- The increasing popularity of air fryers is leading to the development of specialized food products that offer easy and quick preparation without compromising on taste and texture.
- Plant-based Snacking
- A growing preference for plant-based diets is generating demand for nutritious and tasty snack options that cater to health-conscious consumers.
- Convenient Frozen Foods
- Busy lifestyles are driving the need for frozen food products that are both convenient and health-oriented to accommodate quick meal solutions.
Who This Affects Most
- Frozen Food Industry
- The frozen food sector is expanding with innovative products aimed at delivering convenience and nutrition through easy-to-prepare solutions.
- Home Appliance Industry
- The surge in air fryer adoption is creating opportunities for complementary food products specifically designed for air frying.
- Plant-based Food Industry
- An increased focus on vegetarian and vegan diets is pushing the boundaries of plant-based food innovations to offer diverse and flavorful options.
