The Forresters Crisp Up range has been announced by the independent cooked chicken manufacturer as a series of air fryer-ready food products perfect for helping consumers to enjoy restaurant-quality taste and texture from home.
The product range consists of three options including Kentucky Tenders, Love Me Tenders and Pop Bites, which are each ready to be popped into the air fryer for enjoyment in minutes. The products are launching at Morrisons in the UK where shoppers can pick them up for £4 per pack or as part of a three for £10 deal.
Commercial Director at Forresters Tim Diggle spoke on the Forresters Crisp Up range saying, "Crisp Up has been developed to bring some of the contemporary, restaurant-quality hot chicken people enjoy on the high street into retail. Morrisons has been a supportive launch partner in making this happen quickly, and we’re excited by the early traction.”
What's Driving This Trend
- Air Fryer-ready Products
- Consumers' desire for convenience and quality in home-cooked meals is driving innovation in ready-to-cook products designed specifically for air fryers.
- Restaurant-quality Home Cooking
- Innovations in packaged food are bridging the gap between restaurant experiences and home cooking, offering gourmet flavors without requiring culinary expertise.
- Convenience-focused Meal Solutions
- The increasing demand for quick and easy meal solutions is leading to the development of products that deliver taste and quality with minimal preparation time.
Who This Affects Most
- Packaged Foods
- The packaged foods industry is evolving with a focus on delivering high-quality, easy-to-prepare options that cater to the growing number of consumers using air fryers.
- Kitchen Appliances
- The surge in popularity of air fryers is influencing related innovations in both appliance design and complementary food products.
- Grocery Retail
- Grocery retailers are capitalizing on consumer demand for convenience and quality by stocking innovative products that promise restaurant-like results at home.
