Be LOVE introduced itself with a crisp, clean, convenient electrolyte beverage, and the brand created by Vital Proteins founder Kurt Seidensticker is now applying the same qualities to protein with the launch of Be LOVE Power + Restore. Delivering 15 grams of protein, plus 100% of the daily value of essential vitamins and minerals with zero sugar and no artificial colors, flavors, or sweeteners, Power + Restore is ready to sip in fun, nostalgic flavors like Rocket Pop, Cherry Vanilla and Lemon Drop.
"When we built Vital Proteins, we helped people discover the power of collagen. Today, I believe protein is the next everyday wellness habit ready to evolve," said Seidensticker. "Power + Restore isn't about making another protein shake. It's about creating a protein drink people genuinely want to reach for every day, one that tastes refreshing, fits into real life, and reminds us that taking care of ourselves gives us the strength to care for the people we love."
What's more, Power + Restore makes an impact through Be LOVE's One for Ten partnership with GivePower, with every can purchased helping to provide access to one day of safe, clean drinking water for 10 people.
What Makes This Trend Stand Out
- Clear Protein Beverages
- Transparent, juice-like protein formats create space for lighter daily nutrition products that move beyond thick shakes and gym-centric consumption occasions.
- Purpose-linked Hydration
- Cause-connected functional drinks are reshaping beverage value by pairing personal wellness benefits with measurable social impact such as clean water access.
- Nostalgic Wellness Flavors
- Playful flavors inspired by childhood treats make functional nutrition feel more approachable while differentiating products in crowded health-focused beverage aisles.
Sectors Adopting This
- Functional Beverages
- Ready-to-drink formats with protein, electrolytes, vitamins and zero sugar signal growth potential for convenient wellness products that blend hydration and nutrition.
- Sports Nutrition
- Mainstream protein drinks with refreshing taste profiles expand the category beyond athletic performance into everyday recovery, energy and self-care routines.
- Social Impact Brands
- Embedded donation models tied to each purchase strengthen brand relevance as consumers increasingly associate wellness products with broader community benefit.
