Protein drinks and functional beverages traditionally serve different moments in the day, one fueling recovery and the other supporting energy, focus or overall wellness, but Melting Forest's Glow Up Functional Protein Drink collapses that distinction by packing both sets of benefits into one convenient can that does the work of two. This everyday wellness beverage shares the benefits of functional mushrooms, plus protein, fiber and botanicals in a light, crisp, sparkling format that's more refreshing than the average protein shake. With every sip of culinary-inspired flavors like Blood Orange Saffron and Rosemary Lemon, drinkers get the benefits of grass-fed bovine collagen protein, prebiotic fiber from cassava root, organic Reishi mushroom extract, Vitamin C, magnesium, and Astrion, a patented botanical beauty-wellness blend.
The Glow Up Functional Protein Drink is exclusively available at Sprouts Farmers Market as part of the retailer's SELECTIVE Forager set.
What's Driving This Trend
- Hybrid Functional Hydration
- Blended benefit stacks are reshaping canned drinks as consumers seek protein, fiber, botanicals, and adaptogens in a single refreshing format.
- Sparkling Protein Formats
- Carbonated protein beverages introduce a lighter alternative to creamy shakes, creating room for recovery products that fit more casual daily consumption occasions.
- Beauty-wellness Nutrition
- Collagen, vitamin, mushroom, and botanical formulations signal a convergence of ingestible beauty and functional refreshment in mainstream retail coolers.
Who This Affects Most
- Functional Beverages
- Multifunctional canned drinks are expanding the category beyond energy and hydration into convenient wellness systems with overlapping nutrition benefits.
- Sports Nutrition
- Recovery-focused products are moving into lifestyle beverage formats, broadening protein consumption beyond gyms and post-workout routines.
- Natural Grocery Retail
- Exclusive curated launches give specialty grocers a differentiated role in validating emerging wellness beverages and premium functional ingredients.
