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Top 100 Branding Trends in May

From CBD-Enriched Instant Coffees to Neon Green Virtual Sofas

— May 29, 2020 — Marketing
The May 2020 branding initiatives display how labels and creative professionals are staying on top of their game. For many, this has been a tricky time as the COVID-19 pandemic has restricted much of the globe. However, creative solutions are in abundance.

Crosby Studios, for example, launched a Nike-branded augmented reality sofa that was created of "digitally upcycled" puffer jackets. Shared as an AR filter, individuals can place the neon piece in their own space for a dose of interactive entertainment.

Hard seltzer brand Crook & Marker, on the other hand, facilitated a digital cheers campaign to support bartenders during the disruptions of the COVID-19 outbreak. Elsewhere, two freelance creative directors developed a playful coloring coronavirus-themed book—'Q is for Quarantine.' In addition to this, the publication is also lightly educational.
7.2
Score
Popularity
Activity
Freshness
100
Edgy Unflavored Sparkling Water
Edgy Unflavored Sparkling Water
Liquid Death's Sparkling Water Was Created to "Murder Thirst"
<
99
Climate Activism Oatmeals
Climate Activism Oatmeals
The Nature’s Path Regenerative Organic Certified Instant Oatmeal is Eco
<
98
Dairy-Free Canned Custard Desserts
Dairy-Free Canned Custard Desserts
The Nature’s Charm Coconut Custard is Made in Thailand
<
97
Vegan Hair-Strengthening Shampoos
Vegan Hair-Strengthening Shampoos
The Carol’s Daughter Goddess Strength Collection is High-Quality
<
96
Decadent Dessert-Inspired Protein Bars
Decadent Dessert-Inspired Protein Bars
These New Built Bar Flavors are Inspired by Premium Treats
<
95
Seasonal Springtime Easter Desserts
Seasonal Springtime Easter Desserts
The Fatherson Bakery Easter Cake Range is Limited-Edition
<
94
Low-Calorie Cocktail Mixers
Low-Calorie Cocktail Mixers
Taffer's Utilizes Natural Ingredients and Fresh Flavours
<
93
Mess-Free Pouched Oils
Mess-Free Pouched Oils
These New Nutiva Organic Avocado Oils Come in Three Varieties
<
92
Prepackaged Springtime Cakes
Prepackaged Springtime Cakes
These Hostess Seasonal Baked Desserts are here for a Limited Time
<
91
Lightweight Smoothing Conditioners
Lightweight Smoothing Conditioners
Larry King Haircare Calls Its Conditioner "Liquid Hairbrush"
<
90
Touring Hard Seltzer Festivals
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
<
89
Sustainable Side Dish Rices
Sustainable Side Dish Rices
The 4Sisters Rice is Grown without Chemicals or Fertilizers
<
88
Satisfying Artisan Meat Snacks
Satisfying Artisan Meat Snacks
These New Trailhead Beef Jerky Snacks are High-Quality and Tasty
<
87
Zesty Pinkish Gin Spirits
Zesty Pinkish Gin Spirits
The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
<
86
Recycled Bottle Condiment Packaging
Recycled Bottle Condiment Packaging
Stokes Sauces is Curbing its Use of Virgin Plastic
<
85
Spiced Fruit Beer Cocktails
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
<
84
Doctor-Formulated Sleep Supplements
Doctor-Formulated Sleep Supplements
The MegaFood Herbal Sleep Helps with Improving Rest
<
83
Chicken-Infused Protein Smoothies
Chicken-Infused Protein Smoothies
BE Protein Smoothies Incorporate Macro Nutrients
<
82
Chicken Chain Sauce Containers
Chicken Chain Sauce Containers
Chick-fil-A is Selling Eight-Ounce Containers of Signature Sauces
<
81
Old-Fashioned Italian Vermouths
Old-Fashioned Italian Vermouths
These Starlino Vermouths Come in Three Varieties
<
80
Low-Carb Cheese-Based Snacks
Low-Carb Cheese-Based Snacks
The Borden Cheese Crisps 'n Cubes Come in Three Flavor Options
<
79
Cannabis-Enhanced Canned Wines
Cannabis-Enhanced Canned Wines
The Rebel Coast THC-Infused Sparkling Wine is Stimulating
<
78
Limited-Edition Experimental Spirits
Limited-Edition Experimental Spirits
The New Riff Backsetter Spirits Have Complex Flavor Profiles
<
77
Convenient Sandwich-Sized Cheeses
Convenient Sandwich-Sized Cheeses
The Cathedral City Sandwich Slices Come in Two Options
<
76
Premium Low-Cost Snack Ranges
Premium Low-Cost Snack Ranges
These New Graze £1 Snacks are Healthy and Accessible
<
75
Cuisine-Inspired Chip Flavors
Cuisine-Inspired Chip Flavors
The Kettle Chips Thai Sweet Chilli Snack was Launched in the UK
<
74
Pudding-Inspired Candy Chews
Pudding-Inspired Candy Chews
The Swizzels Great British Puds Come in Four Flavors
<
73
Sparkling Asian-Inspired Refreshments
Sparkling Asian-Inspired Refreshments
Sanzo Sparkling Water Drinks Come in Three Flavor Options
<
72
Aged Cheddar-Inspired Cheese Alternatives
Aged Cheddar-Inspired Cheese Alternatives
Violife Epic Mature Cheddar Flavour Grated is 100% Vegan
<
71
Versatile Satisfying Superfood Mixes
Versatile Satisfying Superfood Mixes
Nutsóla Superfood Mixes Come in Five Flavor Options
<
70
Diabetic-Friendly Jams
Diabetic-Friendly Jams
These Low-Sugar Jams from The Skinny Food Co are Gluten-Free
<
69
Curated Flavor Tea Products
Curated Flavor Tea Products
The Clearspring Japanese Matcha Tea Range Has Been Expanded
<
68
Diabetic-Conscious Frozen Custards
Diabetic-Conscious Frozen Custards
The Mammoth Creameries Frozen Custard Comes in Four Flavors
<
67
Canned Vegan-Approved Soups
Canned Vegan-Approved Soups
These New Baxters Plant-Based Soups Come in Three Flavors
<
66
Kid-Friendly Low-Sugar Snack Bars
Kid-Friendly Low-Sugar Snack Bars
The Graze Super Snackers are for Children Aged Six to 10
<
65
Fast Food Taco Kits
Fast Food Taco Kits
The Taco Bell Soft Taco Dinner Kit Makes 10 Tacos
<
64
British Peach-Infused Waters
British Peach-Infused Waters
The Dash Peach Drink from Dash Water is Make with "Wonky" Produce
<
63
Home-Sharing-Specific Verification Platforms
Home-Sharing-Specific Verification Platforms
GUARDHOG Debuts SUPERHOG in a Bid for Better Security
<
62
International Cuisine Cheese Dips
International Cuisine Cheese Dips
The Boursin Inspiration Cheese Dips Come in Two Options
<
61
Female-Targeted Protein Supplements
Female-Targeted Protein Supplements
The D2FIT Women's All Day Time Release Whey Protein is Tasty
<
60
Cafe-Inspired Protein Powders
Cafe-Inspired Protein Powders
The Ascent Native Fuel Whey Protein Cappuccino is Satisfying
<
59
Creamy Coconut-Based Condiments
Creamy Coconut-Based Condiments
The Nuco Vegan Coconut Avocado Mayo is Satisfying and Healthful
<
58
Balanced Wine-Based Cocktails
Balanced Wine-Based Cocktails
The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
<
57
Herbal-Powered Sleep Supplements
Herbal-Powered Sleep Supplements
The New Chapter One Daily Multiherbal Sleep Well is Natural
<
56
Heat-and-Eat Tuna Snacks
Heat-and-Eat Tuna Snacks
The Starkist Creations Microwavables are Ready in 30 Seconds
<
55
Spirit-Infused Coffees
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
<
54
Restaurant-Branded Online Cookbooks
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
<
53
Flavor-Rich Pouch-Packaged Snacks
Flavor-Rich Pouch-Packaged Snacks
These New Noisy Snacks are Vegan-Friendly and Flavorful
<
52
Avocado-Based Mayo Condiments
Avocado-Based Mayo Condiments
The Follow Your Heart Avocado Oil Vegenaise is Rich and Creamy
<
51
Healthcare Worker-Supporting Snack Bars
Healthcare Worker-Supporting Snack Bars
The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
<
50
Nutritious Milk-Packed Coffees
Nutritious Milk-Packed Coffees
The Pursue Happiness Cold Brew 'Cowffee' Has CLA PLUS Whole Milk
<
49
Day-to-Night Haircare Collections
Day-to-Night Haircare Collections
The Dark & Lovely Protective Styles Collection is Easy to Use
<
48
Flavorful Guilt-Free Cocktails
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
<
47
Social Media Virtual Concerts
Social Media Virtual Concerts
Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
<
46
CBD-Enriched Instant Coffees
CBD-Enriched Instant Coffees
The CBD Living Instant Coffee Comes in Three Varieties
<
45
Extensive eSports Sponsorship Initives
Extensive eSports Sponsorship Initives
BMW Drastically Increased Its eSports Marketing Presence
<
44
Celery-Infused Green Drink Mixes
Celery-Infused Green Drink Mixes
The Squeeze Dried Evergreen is Packed with Green Ingredients
<
43
High-Protein Low-Dose Sports Gels
High-Protein Low-Dose Sports Gels
This High-Protein Sports Gel from FrieslandCampina is Convenient
<
42
Healthy Toddler Pea Snacks
Healthy Toddler Pea Snacks
The Calbee Paw Patrol Pea Snacks Come in Two Flavor Options
<
41
Eco Dishwasher Tablet Packaging
Eco Dishwasher Tablet Packaging
The Persil Packaging is Now Made Using 50% Recycled Polypropylene
<
40
Spiced Salty Frozen Treats
Spiced Salty Frozen Treats
The Outshine Mango with Tajin Fruit Ice Bars are Sweet and Salty
<
39
Restaurant-Inspired Finishing Sauces
Restaurant-Inspired Finishing Sauces
The Hellmann’s Drizzle Sauces Come in Five Flavors
<
38
Accessible Empowering Beauty Kits
Accessible Empowering Beauty Kits
ONE CLICK b.EAUTY Lip and Eye Kits are Available on Amazon
<
37
CBD-Powered Pet Products
CBD-Powered Pet Products
These CBD Living Pet Products Include Nearly 20 Options to Choose From
<
36
British Distillery Hand Sanitizers
British Distillery Hand Sanitizers
The HR1 Antibacterial Hand Sanitizer is High-Quality
<
35
Social Distancing Campaigns
Social Distancing Campaigns
Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME
<
34
Refreshing Alcohol-Free Spirits
Refreshing Alcohol-Free Spirits
The Damrak Virgin 0.0 Has 0% Alcohol and an Impressive Flavor
<
33
Co-Branded Video Series Launches
Co-Branded Video Series Launches
ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
<
32
Ready-to-Serve Canned Foods
Ready-to-Serve Canned Foods
The New Napolina Canned Food Range Includes Four Options
<
31
Ready-to-Eat Meat-Free Products
Ready-to-Eat Meat-Free Products
The Naked Glory Deli Readybites Come in Three Flavors
<
30
Dairy-Friendly Transparent PET Bottles
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
<
29
Millennial-Targeted Energy Drinks
Millennial-Targeted Energy Drinks
The Wingman Smart Energy Drinks Contain Just 15 Calories Each
<
28
Savory Herb-Infused Tofu Products
Savory Herb-Infused Tofu Products
The Tofoo Co. Sage & Onion Sizzlers are All-Natural
<
27
Six-Ingredient Laundry Products
Six-Ingredient Laundry Products
The Arm & Hammer Clean & Simple Laundry Detergent is Powerful
<
26
Hemp-Packed Coconut Waters
Hemp-Packed Coconut Waters
The Adapt SuperWater Comes in Three Flavor Options
<
25
Indulgent Caramel Ice Creams
Indulgent Caramel Ice Creams
The Cadbury Caramel Ice Cream is Packed with Flavor
<
24
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
23
Omega-Enhanced Morning Snack Bars
Omega-Enhanced Morning Snack Bars
The Omega Passion Breakfast Bars are Packed with Superfoods
<
22
Digital Cheers Campaigns
Digital Cheers Campaigns
Crook & Marker Created a Campaign for Bartenders During COVID-19
<
21
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
20
High-Quality Eco Retailer Wines
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
<
19
Soda-Inspired Phone Cases
Soda-Inspired Phone Cases
CASETiFY Collaborated to Create Limited-Edition Coca-Cola Accessories
<
18
Minimalist Scandinavian Heritage Soaps
Minimalist Scandinavian Heritage Soaps
Homme Hand Soap Removes Impurities and Improves Skin
<
17
Crisp Caffeinated Energy Waters
Crisp Caffeinated Energy Waters
The Chirp Sparkling Energy Water Comes in Five Flavor Options
<
16
Unapologetically Alcohol-Free Beverages
Unapologetically Alcohol-Free Beverages
Solo's Non-Alcoholic Beer Boasts a Refreshingly Fun Look
<
15
Make-Your-Own Burger Ads
Make-Your-Own Burger Ads
In France, Burger King is Sharing How to Make a Whopper at Home
<
14
Museum-Inspired Chocolate Boxes
Museum-Inspired Chocolate Boxes
CF 18 Chocolatier's Artisanal Chocolates Take Cues from Archives
<
13
Stay-at-Home Newspaper Ads
Stay-at-Home Newspaper Ads
The New Supreme Ad in the New York Times Encourages Social Distancing
<
12
Triangular Stacked Snacking Chips
Triangular Stacked Snacking Chips
Doritos Stax will Come in Three Flavor Options
<
11
Fermented Fruit Libations
Fermented Fruit Libations
The New LQD Malt Beverages are Under 200 Calories Per Serving
<
10
Keto-Friendly Jams
Keto-Friendly Jams
The Good Good Fruit Jams are Made without Artificial Sweeteners
<
9
High-Quality Hand Sanitizers
High-Quality Hand Sanitizers
The Bactekill Hand Sanitizer Kills Germs and Leaves a Good Skin Feel
<
8
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
7
Spray Hand Sanitisers
Spray Hand Sanitisers
Design Studio Yield Uses Its Facilities to Meet the Demand for the Product
<
6
Fashion-Forward Custom Gaming Experiences
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
<
5
Quarantine-Themed Colouring Books
Quarantine-Themed Colouring Books
'Q is for Quarantine' is Created by Brian Siedband & Gordy Sang
<
4
Neon Green Virtual Sofas
Neon Green Virtual Sofas
Crosby Studios Launched an Nike-Branded Augmented Reality Sofa
<
3
Pet Behavior-Inspired Products
Pet Behavior-Inspired Products
These Cat Products are Functional and Inherently Stylish
<
2
DIY Cardboard Home Competitions
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
<
1
Production Change-Inspired Ads
Production Change-Inspired Ads
New Balance is Now Making Masks to Meet Supply Demand Amid COVID-19
<