From CBD-Enriched Instant Coffees to Neon Green Virtual Sofas
The May 2020 branding initiatives display how labels and creative professionals are staying on top of their game. For many, this has been a tricky time as the COVID-19 pandemic has restricted much of the globe. However, creative solutions are in abundance.
Crosby Studios, for example, launched a Nike-branded augmented reality sofa that was created of "digitally upcycled" puffer jackets. Shared as an AR filter, individuals can place the neon piece in their own space for a dose of interactive entertainment.
Hard seltzer brand Crook & Marker, on the other hand, facilitated a digital cheers campaign to support bartenders during the disruptions of the COVID-19 outbreak. Elsewhere, two freelance creative directors developed a playful coloring coronavirus-themed book—'Q is for Quarantine.' In addition to this, the publication is also lightly educational.
Crosby Studios, for example, launched a Nike-branded augmented reality sofa that was created of "digitally upcycled" puffer jackets. Shared as an AR filter, individuals can place the neon piece in their own space for a dose of interactive entertainment.
Hard seltzer brand Crook & Marker, on the other hand, facilitated a digital cheers campaign to support bartenders during the disruptions of the COVID-19 outbreak. Elsewhere, two freelance creative directors developed a playful coloring coronavirus-themed book—'Q is for Quarantine.' In addition to this, the publication is also lightly educational.
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