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Top 100 Branding Trends in May

From CBD-Enriched Instant Coffees to Neon Green Virtual Sofas

— June 3, 2020 — Marketing
The May 2020 branding initiatives display how labels and creative professionals are staying on top of their game. For many, this has been a tricky time as the COVID-19 pandemic has restricted much of the globe. However, creative solutions are in abundance.

Crosby Studios, for example, launched a Nike-branded augmented reality sofa that was created of "digitally upcycled" puffer jackets. Shared as an AR filter, individuals can place the neon piece in their own space for a dose of interactive entertainment.

Hard seltzer brand Crook & Marker, on the other hand, facilitated a digital cheers campaign to support bartenders during the disruptions of the COVID-19 outbreak. Elsewhere, two freelance creative directors developed a playful coloring coronavirus-themed book—'Q is for Quarantine.' In addition to this, the publication is also lightly educational.
7
Score
Popularity
Activity
Freshness
100
Seasonal Springtime Easter Desserts
Seasonal Springtime Easter Desserts
The Fatherson Bakery Easter Cake Range is Limited-Edition
<
99
Sustainable Side Dish Rices
Sustainable Side Dish Rices
The 4Sisters Rice is Grown without Chemicals or Fertilizers
<
98
Mess-Free Pouched Oils
Mess-Free Pouched Oils
These New Nutiva Organic Avocado Oils Come in Three Varieties
<
97
Vegan Hair-Strengthening Shampoos
Vegan Hair-Strengthening Shampoos
The Carol’s Daughter Goddess Strength Collection is High-Quality
<
96
Prepackaged Springtime Cakes
Prepackaged Springtime Cakes
These Hostess Seasonal Baked Desserts are here for a Limited Time
<
95
Satisfying Artisan Meat Snacks
Satisfying Artisan Meat Snacks
These New Trailhead Beef Jerky Snacks are High-Quality and Tasty
<
94
Zesty Pinkish Gin Spirits
Zesty Pinkish Gin Spirits
The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
<
93
Aged Cheddar-Inspired Cheese Alternatives
Aged Cheddar-Inspired Cheese Alternatives
Violife Epic Mature Cheddar Flavour Grated is 100% Vegan
<
92
Creamy Coconut-Based Condiments
Creamy Coconut-Based Condiments
The Nuco Vegan Coconut Avocado Mayo is Satisfying and Healthful
<
91
Cuisine-Inspired Chip Flavors
Cuisine-Inspired Chip Flavors
The Kettle Chips Thai Sweet Chilli Snack was Launched in the UK
<
90
Convenient Sandwich-Sized Cheeses
Convenient Sandwich-Sized Cheeses
The Cathedral City Sandwich Slices Come in Two Options
<
89
Recycled Bottle Condiment Packaging
Recycled Bottle Condiment Packaging
Stokes Sauces is Curbing its Use of Virgin Plastic
<
88
Chicken-Infused Protein Smoothies
Chicken-Infused Protein Smoothies
BE Protein Smoothies Incorporate Macro Nutrients
<
87
Climate Activism Oatmeals
Climate Activism Oatmeals
The Nature’s Path Regenerative Organic Certified Instant Oatmeal is Eco
<
86
Limited-Edition Experimental Spirits
Limited-Edition Experimental Spirits
The New Riff Backsetter Spirits Have Complex Flavor Profiles
<
85
Chicken Chain Sauce Containers
Chicken Chain Sauce Containers
Chick-fil-A is Selling Eight-Ounce Containers of Signature Sauces
<
84
British Peach-Infused Waters
British Peach-Infused Waters
The Dash Peach Drink from Dash Water is Make with "Wonky" Produce
<
83
Decadent Dessert-Inspired Protein Bars
Decadent Dessert-Inspired Protein Bars
These New Built Bar Flavors are Inspired by Premium Treats
<
82
Day-to-Night Haircare Collections
Day-to-Night Haircare Collections
The Dark & Lovely Protective Styles Collection is Easy to Use
<
81
Edgy Unflavored Sparkling Water
Edgy Unflavored Sparkling Water
Liquid Death's Sparkling Water Was Created to "Murder Thirst"
<
80
Flavor-Rich Pouch-Packaged Snacks
Flavor-Rich Pouch-Packaged Snacks
These New Noisy Snacks are Vegan-Friendly and Flavorful
<
79
Premium Low-Cost Snack Ranges
Premium Low-Cost Snack Ranges
These New Graze £1 Snacks are Healthy and Accessible
<
78
Diabetic-Friendly Jams
Diabetic-Friendly Jams
These Low-Sugar Jams from The Skinny Food Co are Gluten-Free
<
77
Doctor-Formulated Sleep Supplements
Doctor-Formulated Sleep Supplements
The MegaFood Herbal Sleep Helps with Improving Rest
<
76
Curated Flavor Tea Products
Curated Flavor Tea Products
The Clearspring Japanese Matcha Tea Range Has Been Expanded
<
75
Female-Targeted Protein Supplements
Female-Targeted Protein Supplements
The D2FIT Women's All Day Time Release Whey Protein is Tasty
<
74
Diabetic-Conscious Frozen Custards
Diabetic-Conscious Frozen Custards
The Mammoth Creameries Frozen Custard Comes in Four Flavors
<
73
Celery-Infused Green Drink Mixes
Celery-Infused Green Drink Mixes
The Squeeze Dried Evergreen is Packed with Green Ingredients
<
72
Versatile Satisfying Superfood Mixes
Versatile Satisfying Superfood Mixes
Nutsóla Superfood Mixes Come in Five Flavor Options
<
71
Canned Vegan-Approved Soups
Canned Vegan-Approved Soups
These New Baxters Plant-Based Soups Come in Three Flavors
<
70
Restaurant-Branded Online Cookbooks
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
<
69
Cafe-Inspired Protein Powders
Cafe-Inspired Protein Powders
The Ascent Native Fuel Whey Protein Cappuccino is Satisfying
<
68
Spiced Salty Frozen Treats
Spiced Salty Frozen Treats
The Outshine Mango with Tajin Fruit Ice Bars are Sweet and Salty
<
67
Healthcare Worker-Supporting Snack Bars
Healthcare Worker-Supporting Snack Bars
The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
<
66
Touring Hard Seltzer Festivals
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
<
65
Accessible Empowering Beauty Kits
Accessible Empowering Beauty Kits
ONE CLICK b.EAUTY Lip and Eye Kits are Available on Amazon
<
64
Low-Calorie Cocktail Mixers
Low-Calorie Cocktail Mixers
Taffer's Utilizes Natural Ingredients and Fresh Flavors
<
63
Dairy-Free Canned Custard Desserts
Dairy-Free Canned Custard Desserts
The Nature’s Charm Coconut Custard is Made in Thailand
<
62
Kid-Friendly Low-Sugar Snack Bars
Kid-Friendly Low-Sugar Snack Bars
The Graze Super Snackers are for Children Aged Six to 10
<
61
Extensive eSports Sponsorship Initives
Extensive eSports Sponsorship Initives
BMW Drastically Increased Its eSports Marketing Presence
<
60
Old-Fashioned Italian Vermouths
Old-Fashioned Italian Vermouths
These Starlino Vermouths Come in Three Varieties
<
59
CBD-Enriched Instant Coffees
CBD-Enriched Instant Coffees
The CBD Living Instant Coffee Comes in Three Varieties
<
58
Co-Branded Video Series Launches
Co-Branded Video Series Launches
ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
<
57
Nutritious Milk-Packed Coffees
Nutritious Milk-Packed Coffees
The Pursue Happiness Cold Brew 'Cowffee' Has CLA PLUS Whole Milk
<
56
Home-Sharing-Specific Verification Platforms
Home-Sharing-Specific Verification Platforms
GUARDHOG Debuts SUPERHOG in a Bid for Better Security
<
55
High-Protein Low-Dose Sports Gels
High-Protein Low-Dose Sports Gels
This High-Protein Sports Gel from FrieslandCampina is Convenient
<
54
Sparkling Asian-Inspired Refreshments
Sparkling Asian-Inspired Refreshments
Sanzo Sparkling Water Drinks Come in Three Flavor Options
<
53
Low-Carb Cheese-Based Snacks
Low-Carb Cheese-Based Snacks
The Borden Cheese Crisps 'n Cubes Come in Three Flavor Options
<
52
Heat-and-Eat Tuna Snacks
Heat-and-Eat Tuna Snacks
The Starkist Creations Microwavables are Ready in 30 Seconds
<
51
Ready-to-Eat Meat-Free Products
Ready-to-Eat Meat-Free Products
The Naked Glory Deli Readybites Come in Three Flavors
<
50
British Distillery Hand Sanitizers
British Distillery Hand Sanitizers
The HR1 Antibacterial Hand Sanitizer is High-Quality
<
49
Flavorful Guilt-Free Cocktails
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
<
48
Hemp-Packed Coconut Waters
Hemp-Packed Coconut Waters
The Adapt SuperWater Comes in Three Flavor Options
<
47
Avocado-Based Mayo Condiments
Avocado-Based Mayo Condiments
The Follow Your Heart Avocado Oil Vegenaise is Rich and Creamy
<
46
Healthy Toddler Pea Snacks
Healthy Toddler Pea Snacks
The Calbee Paw Patrol Pea Snacks Come in Two Flavor Options
<
45
Herbal-Powered Sleep Supplements
Herbal-Powered Sleep Supplements
The New Chapter One Daily Multiherbal Sleep Well is Natural
<
44
International Cuisine Cheese Dips
International Cuisine Cheese Dips
The Boursin Inspiration Cheese Dips Come in Two Options
<
43
Lightweight Smoothing Conditioners
Lightweight Smoothing Conditioners
Larry King Haircare Calls Its Conditioner "Liquid Hairbrush"
<
42
Pudding-Inspired Candy Chews
Pudding-Inspired Candy Chews
The Swizzels Great British Puds Come in Four Flavors
<
41
Digital Cheers Campaigns
Digital Cheers Campaigns
Crook & Marker Created a Campaign for Bartenders During COVID-19
<
40
Social Media Virtual Concerts
Social Media Virtual Concerts
Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
<
39
Fast Food Taco Kits
Fast Food Taco Kits
The Taco Bell Soft Taco Dinner Kit Makes 10 Tacos
<
38
Balanced Wine-Based Cocktails
Balanced Wine-Based Cocktails
The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
<
37
Refreshing Alcohol-Free Spirits
Refreshing Alcohol-Free Spirits
The Damrak Virgin 0.0 Has 0% Alcohol and an Impressive Flavor
<
36
Savory Herb-Infused Tofu Products
Savory Herb-Infused Tofu Products
The Tofoo Co. Sage & Onion Sizzlers are All-Natural
<
35
CBD-Powered Pet Products
CBD-Powered Pet Products
These CBD Living Pet Products Include Nearly 20 Options to Choose From
<
34
Indulgent Caramel Ice Creams
Indulgent Caramel Ice Creams
The Cadbury Caramel Ice Cream is Packed with Flavor
<
33
Millennial-Targeted Energy Drinks
Millennial-Targeted Energy Drinks
The Wingman Smart Energy Drinks Contain Just 15 Calories Each
<
32
Ready-to-Serve Canned Foods
Ready-to-Serve Canned Foods
The New Napolina Canned Food Range Includes Four Options
<
31
Eco Dishwasher Tablet Packaging
Eco Dishwasher Tablet Packaging
The Persil Packaging is Now Made Using 50% Recycled Polypropylene
<
30
Omega-Enhanced Morning Snack Bars
Omega-Enhanced Morning Snack Bars
The Omega Passion Breakfast Bars are Packed with Superfoods
<
29
Six-Ingredient Laundry Products
Six-Ingredient Laundry Products
The Arm & Hammer Clean & Simple Laundry Detergent is Powerful
<
28
Spirit-Infused Coffees
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
<
27
High-Quality Eco Retailer Wines
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
<
26
Spiced Fruit Beer Cocktails
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
<
25
Social Distancing Campaigns
Social Distancing Campaigns
Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME
<
24
Cannabis-Enhanced Canned Wines
Cannabis-Enhanced Canned Wines
The Rebel Coast THC-Infused Sparkling Wine is Stimulating
<
23
Soda-Inspired Phone Cases
Soda-Inspired Phone Cases
CASETiFY Collaborated to Create Limited-Edition Coca-Cola Accessories
<
22
Minimalist Scandinavian Heritage Soaps
Minimalist Scandinavian Heritage Soaps
Homme Hand Soap Removes Impurities and Improves Skin
<
21
Dairy-Friendly Transparent PET Bottles
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
<
20
Fermented Fruit Libations
Fermented Fruit Libations
The New LQD Malt Beverages are Under 200 Calories Per Serving
<
19
Make-Your-Own Burger Ads
Make-Your-Own Burger Ads
In France, Burger King is Sharing How to Make a Whopper at Home
<
18
Stay-at-Home Newspaper Ads
Stay-at-Home Newspaper Ads
The New Supreme Ad in the New York Times Encourages Social Distancing
<
17
High-Quality Hand Sanitizers
High-Quality Hand Sanitizers
The Bactekill Hand Sanitizer Kills Germs and Leaves a Good Skin Feel
<
16
Keto-Friendly Jams
Keto-Friendly Jams
The Good Good Fruit Jams are Made without Artificial Sweeteners
<
15
Museum-Inspired Chocolate Boxes
Museum-Inspired Chocolate Boxes
CF 18 Chocolatier's Artisanal Chocolates Take Cues from Archives
<
14
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
13
Unapologetically Alcohol-Free Beverages
Unapologetically Alcohol-Free Beverages
Solo's Non-Alcoholic Beer Boasts a Refreshingly Fun Look
<
12
Triangular Stacked Snacking Chips
Triangular Stacked Snacking Chips
Doritos Stax will Come in Three Flavor Options
<
11
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
10
Crisp Caffeinated Energy Waters
Crisp Caffeinated Energy Waters
The Chirp Sparkling Energy Water Comes in Five Flavor Options
<
9
Restaurant-Inspired Finishing Sauces
Restaurant-Inspired Finishing Sauces
The Hellmann’s Drizzle Sauces Come in Five Flavors
<
8
Spray Hand Sanitisers
Spray Hand Sanitisers
Design Studio Yield Uses Its Facilities to Meet the Demand for the Product
<
7
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
6
Quarantine-Themed Colouring Books
Quarantine-Themed Colouring Books
'Q is for Quarantine' is Created by Brian Siedband & Gordy Sang
<
5
Fashion-Forward Custom Gaming Experiences
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
<
4
Neon Green Virtual Sofas
Neon Green Virtual Sofas
Crosby Studios Launched a Nike-Branded Augmented Reality Sofa
<
3
Pet Behavior-Inspired Products
Pet Behavior-Inspired Products
These Cat Products are Functional and Inherently Stylish
<
2
Production Change-Inspired Ads
Production Change-Inspired Ads
New Balance is Now Making Masks to Meet Supply Demand Amid COVID-19
<
1
DIY Cardboard Home Competitions
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
<