Crook & Marker, the hard seltzer company will be attempting the largest-ever digital cheers, in order to commemorate the bartenders who have been financially affected by the coronavirus. The digital cheers is part of a campaign by Crook & Marker, named #CheersUp, and it will start on April 6th.
As part of the campaign, the company will encourage people to post pictures or videos of themselves toasting bartenders using the relevant campaign hashtag. For every post on social media that uses the hashtag #CheersUp, the company will donate $1 to the USBG Bartender Emergency Assistance Program, up to a maximum of $10,000.
Overall the campaign looks to benefit people in need, which means consumers may be more inclined to participate.
Image Credit: Crook & Marker