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Top 30 Marketing Trends in May

From Virtual Pub Quizzes to In-Game Museum Tours

— May 17, 2020 — Marketing
These May 2020 marketing trends range from virtual pub quizzes to in-game museum tours.

Standouts include Camden Town Brewery's recent virtual quiz event that was hosted via Instagram. In addition to engaging customers during social distancing efforts, this marketing strategy also spotlights the brewery's contactless delivery service and gave participants a chance to win a variety of fun prizes.

Another notable example is the Monterey Bay Aquarium's recent partnership with popular game Animal Crossing: New Horizons. With the forced closure of museums, aquariums and zoos in recent months as a result of COVID-19, many facilities are offering educational, virtual tours -- something the aquarium is launching to players within Animal Crossing as an added escapist experience within the game.

McDonald's Thank You Meals round off this list and speak to the fast food giant's appreciation for front line workers during an ongoing pandemic. The company is giving healthcare workers and responders a free meal, simply requiring patrons to show a work ID or uniform at participating locations.
9.2
Score
Popularity
Activity
Freshness
30
Touring Hard Seltzer Festivals
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
<
29
Digital Tourist Experiences
Digital Tourist Experiences
Airbnb's Online Experiences Connects People to Global Hosts
<
28
Complimentary First Responder Meals
Complimentary First Responder Meals
McDonald's is Offering Free Thank You Meals Across the US
<
27
Virtual Draft Charitable Campaigns
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
<
26
All-Female Skate Films
All-Female Skate Films
Vans' 'Credits' is a Feature Film About Female Skaters
<
25
Restaurant Noise Playlists
Restaurant Noise Playlists
Zaxby's SoundCloud Playlist Shares the Sounds of a Restaurant
<
24
Co-Created Charity Gins
Co-Created Charity Gins
Salcombe Gin is Co-Creating Expressions with Fans on Social Media
<
23
Restaurant-Branded Online Cookbooks
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
<
22
Stay-at-Home Flight Incentives
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
<
21
In-Game Museum Tours
In-Game Museum Tours
Monterey Bay Aquarium is Hosting Virtual Tours of Animal Crossing's Museum
<
20
Social Media Virtual Concerts
Social Media Virtual Concerts
Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
<
19
Kid-Friendly Educational Videos
Kid-Friendly Educational Videos
Pebbles Cereal Created the Daily Yabba Dabba Doo Video Series
<
18
Ultra-Exclusive Snack Clubs
Ultra-Exclusive Snack Clubs
The Invite-Only Frito-Lay Snack Society Has Just 22 Members
<
17
Bad Haircut Cookie Discounts
Bad Haircut Cookie Discounts
The Cookies for Quarantine Cuts Deal Gives Discounts for Bad Haircuts
<
16
Multi-Generation Beauty Campaigns
Multi-Generation Beauty Campaigns
'Generations of Beauty' Fights Loneliness During the Pandemic
<
15
Relaxing Chip-Dipping Videos
Relaxing Chip-Dipping Videos
The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage
<
14
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
<
13
Virtual Day Camp Activities
Virtual Day Camp Activities
Dairy Queen's New Play at Home Website Features Activities for Kids
<
12
Digital Cheers Campaigns
Digital Cheers Campaigns
Crook & Marker Created a Campaign for Bartenders During COVID-19
<
11
Pen Pal Campaigns
Pen Pal Campaigns
L.O.L. Surprise! is Helping Kids Connect While Social Distancing
<
10
DIY Takeout Box Templates
DIY Takeout Box Templates
McDonald’s Released a Happy Meal Box Template for At-Home Dining
<
9
Virtual Pub Quizzes
Virtual Pub Quizzes
Camden Town Brewery is Uniting People by Hosting Events on Social Media
<
8
AI-Matched Makeup Shades
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
<
7
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
6
Virtual Makeup Consultations
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
<
5
Social Distancing Simulators
Social Distancing Simulators
Minecraft Created an Interactive Pandemic Simulator Map to Teach Kids
<
4
Virtual Cinema Clubs
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
<
3
Furniture Activity Catalogs
Furniture Activity Catalogs
IKEA Created a Stay-Home Catalog to Offer Family Entertainment
<
2
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
1
AR-Enabled Magazine Covers
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
<