These May 2020 marketing trends range from virtual pub quizzes to in-game museum tours.
Standouts include Camden Town Brewery's recent virtual quiz event that was hosted via Instagram. In addition to engaging customers during social distancing efforts, this marketing strategy also spotlights the brewery's contactless delivery service and gave participants a chance to win a variety of fun prizes.
Another notable example is the Monterey Bay Aquarium's recent partnership with popular game Animal Crossing: New Horizons. With the forced closure of museums, aquariums and zoos in recent months as a result of COVID-19, many facilities are offering educational, virtual tours -- something the aquarium is launching to players within Animal Crossing as an added escapist experience within the game.
McDonald's Thank You Meals round off this list and speak to the fast food giant's appreciation for front line workers during an ongoing pandemic. The company is giving healthcare workers and responders a free meal, simply requiring patrons to show a work ID or uniform at participating locations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
