Vans is a brand that never shys away from celebrating its female consumer base, and its latest feature film dubbed Vans' 'Credits' highlights that, as it celebrates some of the greats from the underground skate world with an all-female cast.
The movie was shot by filmmaker and skateboarder Shari White and follows a group of friends as they celebrate their love of the sport. In a press release, White stated that the film “highlights the unique, individual style and expression of a group of friends that skate, hang and travel together” and features fan-favorite riders Una Farrar, Breana Geering and Fabiana Delfino, alongside other Vans team riders like Poppy Olsen and the filmmaker, Shari White herself.
Image Credit: Shari White, Vans
What Makes This Trend Stand Out
- All-female Skateboarding
- The rise of all-female skateboarding films presents an opportunity for brands to collaborate with female skateboarders and cater to this expanding market.
- Female Empowerment
- The focus on celebrating and highlighting female skaters in films provides a platform for promoting female empowerment and inspiring girls and women to pursue skateboarding.
- Underground Skate Culture
- The exploration of underground skate culture in all-female skate films opens up possibilities for brands to tap into the authenticity and rebellious spirit of this subculture.
Sectors Adopting This
- Film Production
- The emergence of all-female skate films calls for film production companies to support and produce more projects featuring female skateboarders, capturing the attention of a diverse audience.
- Athletic Apparel
- The increasing visibility of female skateboarders in films presents an opportunity for athletic apparel brands to create specialized skateboarding apparel and gear for women, catering to their specific needs and style preferences.
- Skateboard Equipment
- The focus on female skateboarders in all-female skate films creates a demand for skateboard manufacturers to design and produce equipment tailored to the needs and preferences of female riders, offering a new market segment to target.
