Vans Divine Energy Collection was created for International Women's Day and these styles are focused on empowering, supporting and celebrating women around the world. The International Women’s Day collection from Vans is mindful of all who identify as women and as such, the designs use a range of neutral colors and patchwork details to represent unity.
In the collection, there are fan-favorite styles like the Old Skool Divine Energy and the Classic Slip-On, and others like the La Costa Slide-On decorated with words that say "fighter, dreamer, healer, leader, advocate, mentor, lover."
The footwear styles are accompanied by matching hoodies, sweatpants and crew socks, which also share the same spirit of welcoming and allyship.
What's Driving This Trend
- Celebrating International Women's Day
- More companies that create empowering products for women on International Women's Day will establish supportive consumer relationships.
- Inclusivity
- Designing products that are mindful and inclusive of people of all genders will create a broader appeal and encourage diversity and inclusion, which can lead to larger customer reach.
- Personalized Apparel
- Creating customizable matching apparel and footwear products that promote positive affirmations will appeal to customers looking for unique, personalized goods and experiences.
Who This Affects Most
- Fashion
- Fashion brands that design gender-inclusive clothing and accessories with empowering messages will be more attractive to consumers and foster diversity and inclusion, leading to increased engagement and sales.
- Sports
- Athletic brands that produce gear aimed toward women and girls and celebrate the spirit of allyship will create a loyal customer base who feel represented in sports and recreation.
- Retail
- Retailers who create more personalized online stores, curate product suggestions based on customer preferences, and include more diverse voices in their marketing campaigns, will attract and keep more customers.
