The Vans x Barbie collaboration offers a sportier style of the Barbiecore aesthetic with everything from footwear and crop tops to overalls and mini backpacks that will be coveted during the back-to-school season. In this collab, fans will find four shoes, including reinvented classics like the Sk8-Hi Tapered Stackform platform sneakers and the Authentic Stackform platform low-tops.
In celebration of Greta Gerwig's 2023 film, Barbie enthusiasts have been treated to a plethora of hot pink collaborations. These exciting collections feature a dazzling array of dresses, high heels and girly accessories that perfectly capture one aspect of Barbie's iconic style. Additionally, one brand thoughtfully catered to fans who identify with skater Barbie, creating a special collection that speaks to those with a passion for the adventurous spirit and sporty side of this beloved character.
Key Themes Behind This Trend
- Sporty Barbiecore Aesthetic
- The Vans x Barbie collaboration offers a sportier style of the Barbiecore aesthetic with everything from footwear and crop tops to overalls and mini backpacks.
- Reinvented Classic Sneakers
- Fans will find reinvented classics like the Sk8-Hi Tapered Stackform platform sneakers and the Authentic Stackform platform low-tops in the Vans x Barbie collaboration.
- Skater Barbie Style
- One brand thoughtfully catered to fans who identify with skater Barbie, creating a special collection that speaks to those with a passion for the adventurous spirit and sporty side of this beloved character.
Where This Applies
- Fashion Retail
- The Vans x Barbie collaboration highlights opportunities for fashion retailers to tap into the sporty Barbiecore aesthetic, offering customers a new style and range of products.
- Footwear Manufacturing
- The reinvented classic sneakers in the Vans x Barbie collaboration present a disruptive innovation opportunity for footwear manufacturers to attract customers with updated and unique designs.
- Toy Industry
- The skater Barbie style collection from one brand creates a potential disruption in the toy industry, providing an alternative Barbie aesthetic that appeals to a different target audience.
