Like any business during this disruptive time, Glossier is changing the way it is reaching consumers by offering online makeup consultations. Even though the cult beauty brand is supported by a devoted online community, Glossier is leaning into its online channels even more by launching a trial run of its Glossier Live Edit program. The program was opened to a handful of applicants, who were able to connect with a Glossier team member for a video chat. As part of this initial run, 150 participants were chosen to have 15-minute consultations, and Glossier is promising to offer more in the future.
While many beauty brands have been implementing virtual try-on experiences over the last few years, this one is especially appealing during a time of social distancing for the human-to-human connection it provides.
Image Credit: Glossier
Glossier Live Edit Connects Consumers to the Glossier Team
Laura McQuarrie — April 15, 2020 — Fashion