Sally Beauty is introducing a new virtual try-on service for consumers to experiment with new hair colors. This digital offering enables consumers to consult with certified, licensed colorists in real time to address their hair color inquiries. Users have the flexibility to choose between video consultations or text chats.
“Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,” said John Goss, President of Sally Beauty in a statement. “We are proud to provide a service that meets them where they are, at no cost, to help them achieve the hair color of their dreams.”
Going beyond consultation, these skilled professionals assist customers in precisely identifying the products they need from Sally Beauty's portfolio of hair color shades. The customer's online shopping cart is populated with the suggested items through product recommendation links seamlessly integrated into the consultation.
Image Credit: Sally Beauty
Key Themes Behind This Trend
- Virtual Hair Coloring
- Sally Beauty offers virtual hair coloring consultations, allowing customers to experiment with different hair colors without committing to a permanent change.
- Real-time Consultations
- Sally Beauty provides consumers with the ability to consult with certified colorists in real time, helping them address their hair color inquiries.
- Personalized Hair Regimens
- Consumers are seeking personalized hair color regimens, and Sally Beauty offers a free service that helps them achieve their hair color goals.
Where This Applies
- Beauty Products
- Sally Beauty's digitized hair consultations disrupt the beauty products industry by offering virtual try-on services and personalized recommendations.
- Online Retail
- Sally Beauty integrates product recommendation links seamlessly into their consultations, enhancing the online shopping experience for customers.
- Consulting Services
- The introduction of virtual hair coloring consultations creates new opportunities for certified colorists to provide their expertise remotely.
