Thai Airways is taking action amid the COVID-19 outbreak and its implications for the travel industry with a new flight incentive that is encouraging consumers to stay at home. The company will be "handing out up to three million free miles" for remaining indoors and doing their part in flattening the curve.
The flight incentive campaign is paired with the Stay Home Miles Exchange App and the hashtag #StayHome. Once downloaded, the mobile app traces the geolocation of users to determine whether they are in fact remaining at home.
The clever campaign is launched in collaboration with Wunderman Thompson. The marketing initiative is not only allowing Thai Airways to gain some traction during a stagnating period for travel but it also is buying them time to plan for a future beyond COVID-19.
Image Credit: Thai Airways