What is the trend of at-home entertainment series?

Businesses can create virtual movie clubs and recommend complementary products to enhance customer experience.

What is the trend of surprise filmmaking?

Innovators can design a service that provides weekly mystery films as part of at-home cinematic experiences.

What is the trend of themed movie nights?

Businesses can create a home cinema experience that offer customers more than just film and snacks, but instead an immersive evening of entertainment.

What are the implications for the food and beverage industry?

Food and beverage companies can partner with entertainment brands to provide complementary products to enhance the at-home theatre experience.

What are the implications for the entertainment industry?

Entertainment companies can venture into delivering virtual movie clubs and experiences to customers.

What are the implications for the retail industry?

Retailers can offer themed movie nights and experiences as a way to attract customers and increase brand loyalty for their products and services.

Virtual Cinema Clubs : secret sofa

Virtual Cinema Clubs

Nostalgic Film-Retail Speakeasies Image 1

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Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment

Laura McQuarrie — April 22, 2020 — Lifestyle

References: secretcinema.org & fabnews.live

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Secret Sofa is a weekly home entertainment series from Häagen-Dazs and Secret Cinema that's designed to add a little more excitement to the lockdown. As part of the multi-week experience, sometimes the title of a film is shared up front and other times it's kept a surprise. Either way, by signing up to the Secret Sofa newsletter, users will be provided "all the tools needed to create your own pocket of this universe." The at-home movie experience shares character and costume suggestions, as well as music, food and drink ideas.

Naturally, Secret Sofa ties in with the Häag-Indoors initiative and offers a fun way for people to discover both critically acclaimed films and less well-known titles. For the showing of Grand Budapest Hotel, Häagen-Dazs created an entire "flavor story" around Strawberry Cheesecake.

Trend Themes

At-home Entertainment Series — Businesses can create virtual movie clubs and recommend complementary products to enhance customer experience.
Surprise Filmmaking — Innovators can design a service that provides weekly mystery films as part of at-home cinematic experiences.
Themed Movie Nights — Businesses can create a home cinema experience that offer customers more than just film and snacks, but instead an immersive evening of entertainment.

Industry Implications

Food and Beverage — Food and beverage companies can partner with entertainment brands to provide complementary products to enhance the at-home theatre experience.
Entertainment — Entertainment companies can venture into delivering virtual movie clubs and experiences to customers.
Retail — Retailers can offer themed movie nights and experiences as a way to attract customers and increase brand loyalty for their products and services.

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