The Cocktail Service and Maker's Mark came together to create a cocktail competition called The Drinkstagram Awards that supports the rise of cocktail culture on Instagram. Over the past year in particular, there has been a rise in cocktail culture and the bartending scene on the platform and this competition gives bartenders on Instagram the chance to be awarded for their creatively crafted recipes.
The Drinkstagram Awards gives Instagram bartenders the chance to win £1,000 by creating an original cocktail and sharing a photo of it to their Instagram page. The post must share the name of their creation, the inspiration behind it and the ingredients included, plus the appropriate tags and hashtags for consideration. Cocktails will be judged on four factors: aesthetics, recipe, inspiration and likes.
Image Credit: The Cocktail Service