The AI Smart Shade Finder Makes Individual Recommendations
Laura McQuarrie — April 22, 2020 — Fashion
References: perfectcorp & mms.businesswire
Perfect Corp partnered with makeup brand Make Up For Ever to create the AI Smart Shade Finder to help customers find their ideal foundation shade. The tool mimics the try-on experience by leveraging artificial intelligence and deep learning to accurately detect a consumer’s skin tone and make a recommendation based on its findings. The AI Smart Shade Finder draws from over 200,000 learning samples across a wide variety of skin groups to offer a personalized experience.
After being matched to their best shade, users have the ability to experience a digital try-on to see the Make Up For Ever foundation shade range for themselves. The virtual experience promises to be especially appealing to customers who are familiar with traditional, in-store try-ons.
After being matched to their best shade, users have the ability to experience a digital try-on to see the Make Up For Ever foundation shade range for themselves. The virtual experience promises to be especially appealing to customers who are familiar with traditional, in-store try-ons.
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