Perfect Corp partnered with makeup brand Make Up For Ever to create the AI Smart Shade Finder to help customers find their ideal foundation shade. The tool mimics the try-on experience by leveraging artificial intelligence and deep learning to accurately detect a consumer’s skin tone and make a recommendation based on its findings. The AI Smart Shade Finder draws from over 200,000 learning samples across a wide variety of skin groups to offer a personalized experience.
After being matched to their best shade, users have the ability to experience a digital try-on to see the Make Up For Ever foundation shade range for themselves. The virtual experience promises to be especially appealing to customers who are familiar with traditional, in-store try-ons.
What's Driving This Trend
- AI-powered Shade Matching
- The AI Smart Shade Finder revolutionizes the process of finding the perfect makeup shade by using artificial intelligence to accurately detect a consumer's skin tone.
- Virtual Try-ons
- The virtual try-on experience offers customers the opportunity to see themselves wearing different shades of foundation before making a purchase, providing a convenient and personalized shopping experience.
- Personalized Recommendations
- The AI Smart Shade Finder uses deep learning to analyze over 200,000 learning samples and provide individualized foundation shade recommendations based on a consumer's specific skin tone.
Who This Affects Most
- Beauty and Cosmetics
- The AI Smart Shade Finder has the potential to disrupt the beauty industry by simplifying and improving the process of finding the perfect foundation shade.
- Retail
- The virtual try-on technology can enhance the online shopping experience for customers, increasing engagement and potentially driving sales.
- Artificial Intelligence
- The use of AI and deep learning in the makeup industry opens up opportunities for further innovation and customization in product recommendations and personalization.
