Toy brand L.O.L. Surprise! is helping to foster friendships during a time where kids are spending time at home and are not attending school or regular playdates with friends. To prevent loneliness and isolation, help keep kids busy and to inspire the blossoming of new bonds during a tough time, the brand created a national BFF Pen Pal campaign.
The campaign is all about teaching kids how to stay in touch via snail mail by sending postcards to one another. The postcards can be downloaded for free on L.O.L. Surprise! UK's social channels and they depict some of the most popular collectibles. While many kids and adults are spending more time online as a result of COVID-19, this campaign from L.O.L. Surprise! helps to give kids a break from screen time.