One of the most-loved global sports organizations and events teamed up with one of the most-loved doll and collectible brands to create the L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection. This collection of small, sporty dolls celebrates the upcoming FIFA World Cup Qatar 2022 and inspires young fans to "let their champion out."
The playful limited-edition collection consists of a dozen different dolls to collect from 10 of the qualifying countries that will compete in Qatar, plus a FIFA Fan and an ultra-rare Referee doll. The dolls also come with trading cards and seven surprises to discover to enhance creative play for kids ages four and up.
The soccer-themed dolls come with fashions, bottles, and accessories, as well as special surprises like the ability to change color in cold water.
Key Themes Behind This Trend
- Sport-inspired Collectibles
- Creating collectibles that revolve around popular sports events or teams to enhance interest and engagement from young fans.
- Limited-edition Collaborations
- Partnering with well-known organizations or brands to create unique collections that generate hype and excitement among collectors.
- Surprise-inspired Toys
- Incorporating a surprise element into toys to increase engagement and play value for children.
Where This Applies
- Toy and Collectible Industry
- Developing and marketing collectibles and toys inspired by popular sports teams or events to increase interest from young fans.
- Sports Apparel Industry
- Collaborating with toy and collectible companies to produce limited-edition merchandise that appeals to both sports fans collectors.
- Marketing Industry
- Working with different brands or organizations to create cross-promotions and exclusive collaborations that drive engagement and sales.
