Knowing that people still want to feel connected even though they have to be apart, Makeup Museum created a virtual intergenerational beauty campaign called Generations of Beauty. The campaign was devised to support seniors and grandparents who are experiencing loneliness during this prolonged period of isolation by encouraging younger generations to spark discussions about beauty-related memories.
Makeup Museum just kicked off the campaign and on social media, people can partake in video Q&A sessions with Makeup Museum co-founder Caitlin Collins and her grandmother Maureen Denges. For every social media comment or like on its #GenerationsOfBeauty posts, Makeup Museum will be donating to Meals on Wheels to support homebound seniors.
The multi-generational beauty campaign ties in with Makeup Museum's Pink Jungle: 1950s Makeup in America exhibition.
Image Credit: Kameron Kicklighter
What Makes This Trend Stand Out
- Virtual Intergenerational Campaigns
- Opportunity to create virtual campaigns that connect different generations and address issues such as loneliness.
- Social Media Engagement for Social Causes
- Opportunity to leverage social media engagement for philanthropic purposes and support organizations like Meals on Wheels.
- Exploring Beauty-related Memories
- Opportunity to spark discussions about beauty-related memories and create meaningful connections between different generations.
Sectors Adopting This
- Beauty and Cosmetics
- Beauty brands can develop intergenerational campaigns and products that celebrate diversity and inclusivity.
- Social Media and Technology
- Social media platforms can enhance their features to facilitate virtual intergenerational engagements and support social causes.
- Non-profit and Philanthropy
- Organizations like Meals on Wheels can collaborate with brands on social media campaigns and raise awareness and funds for their causes.
