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Top 65 Cosmetics Trends in May

From Free-From Cleansing Balms to AI-Matched Makeup Shades

— June 3, 2020 — Fashion
The May 2020 cosmetics trends feature new releases in makeup, skincare, grooming, and more, with examples spanning from nourishing body peels, to innovative tech that claims to turn back the clock.

A recent concept design from Min Chang Kim and PDF Haus imagines a Nike LED mask, which uses LED lights to improve the skin by combating the signs of aging and leading to a more youthful and full appearance. In addition to providing an effective at-home treatment for those in search of a more powerful solution, the sportswear company's branding aims to make it more accessible to consumers of all genders—who might need a nudge from marketers to take an interest in skincare.

Another noteworthy feature comes from Perfect Corp. and Make Up Forever, who joined forces to launch the AI Smart Shade Finder. While in-store shopping for beauty products may not be feasible during the COVID-19 pandemic, the deep learning system makes it easier than ever for consumers to find the perfect shade online. To get a match, the AI Smart Shade Finder scans 200,000 learning examples, which it compares to the user so that it can accurately recommend a shade that's right for them.
7.6
Score
Popularity
Activity
Freshness
65
Gradient Designer Eye Palettes
Gradient Designer Eye Palettes
Burberry's New Palettes Arrive in 7 Colorways
<
64
Chestnut-Infused Eye Creams
Chestnut-Infused Eye Creams
Le Lift Crème Yeux Firms & Smooths with Indian Chestnut Extract
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63
Skin-Caring Liquid Makeup
Skin-Caring Liquid Makeup
The Futurist Hydra Rescue Moisturizing Makeup SPF 45 Nourishes & More
<
62
Revitalizing Cream-in-Oil Skincare
Revitalizing Cream-in-Oil Skincare
Clarins' Nutri-Lumière Day Has Horse Chestnut Tree Fruit
<
61
Restorative Brow Serums
Restorative Brow Serums
Joey Healy's Brow Renovation Serum Aids Hair Growth
<
60
Murumuru Butter-Infused Lip Balms
Murumuru Butter-Infused Lip Balms
The BRAVO SIERRA Lip Balm is Both Vegan and Cruelty-Free
<
59
Speaker-Specific Lip Balms
Speaker-Specific Lip Balms
Fan Love Beauty's Stage Balm For Lips Appeals to Frequent Talkers
<
58
Free-From Cleansing Balms
Free-From Cleansing Balms
The Clean It Zero Cleansing Balm Purifying is Made with Licorice Root
<
57
Surgeon-Founded Skincare Lines
Surgeon-Founded Skincare Lines
Dr.Age Skincare Line Helps Fight the Signs of Aging
<
56
Saffron-Infused Sleeping Masks
Saffron-Infused Sleeping Masks
Sisley Paris' Velvet Sleeping Mask Soothes & Restores with Saffron
<
55
Intensely Moisturizing Serums
Intensely Moisturizing Serums
The Magic Serum Crystal Elixir Boosts Moisture Levels by 172%
<
54
Spot Treatment Acne Gels
Spot Treatment Acne Gels
Pacifica's Witch Hazel & Salicylic Acid Gel Targets Pimples & Blemishes
<
53
Boldly Hued Matte Lipsticks
Boldly Hued Matte Lipsticks
Gucci's 'Rouge à Lèvres Mat' Lipsticks Now Come in Bold New Shades
<
52
Day-to-Night Haircare Collections
Day-to-Night Haircare Collections
The Dark & Lovely Protective Styles Collection is Easy to Use
<
51
Soft-Focus Setting Sprays
Soft-Focus Setting Sprays
Hourglass Cosmetics' Lightweight Veil Blurs Imperfections
<
50
Berry-Hued Hydrating Multisticks
Berry-Hued Hydrating Multisticks
Live Tinted's Huestick Captures the Vibrancy of Holi
<
49
Hemp-Infused Brow Pens
Hemp-Infused Brow Pens
Milk Makeup's Kush Triple Brow Pen Has a Triple-Tipped Felt Applicator
<
48
Mermaid Fin Bubble Bars
Mermaid Fin Bubble Bars
Lush's Latest Collection Includes a Mermaid Tail Bubble Bar
<
47
Sensitive Skincare Systems
Sensitive Skincare Systems
The DeliKate Collection Simplifies Sensitive Skincare Routines
<
46
Hand Repairing Gloves
Hand Repairing Gloves
This MAGICSTRIPES Product is Dermatologically Tested and Cruelty-Free
<
45
Nature-Inspired Eyebrow Pencils
Nature-Inspired Eyebrow Pencils
The HD Brows Pro Pencil Creates Instantly Fuller Brows
<
44
Gentle Resurfacing Serums
Gentle Resurfacing Serums
MALIN+GOETZ's Resurfacing Face Serum Suits Sensitive Skin
<
43
Curated Regimen Skincare Lines
Curated Regimen Skincare Lines
as|if by Nassif Includes Three Multi-active Treatment Products
<
42
Glowing Expansive Makeup Collections
Glowing Expansive Makeup Collections
Bobbi Brown's Summer Makeup Collection Drops May 7th
<
41
Interactive Beauty Hubs
Interactive Beauty Hubs
MECCA LIVE Shares New Products, Interviews, Tutorials & Chats
<
40
Eyebrow Setting Waxes
Eyebrow Setting Waxes
Patrick Ta Beauty Was Inspired by Brow Soaping for Major Brow
<
39
Protective Tinted Serums
Protective Tinted Serums
The Sérums De Teint Protector & Perfector is Ultra-Sheer
<
38
Hydrating Lip Butters
Hydrating Lip Butters
Summer Fridays' Lip Butter Balm is Hydrating, Soothing & Comes in a Tube
<
37
Sun-Baked Botanical Bronzers
Sun-Baked Botanical Bronzers
Kosas' Sun Show Bronzer was Baked on TerraCotta Tiles
<
36
Travel-Friendly Mineral Soaks
Travel-Friendly Mineral Soaks
Cardea AuSet's SEA Mineral Soak Mini is Relaxing and Affordable
<
35
Sustainable Clean Skincare Lines
Sustainable Clean Skincare Lines
Liolà Cosmetics Offers Sustainable Luxury Skincare
<
34
Glowy Priming Serums
Glowy Priming Serums
Laneige's Glowy Makeup Serum Doubles as a Makeup Primer
<
33
Chin-Sculpting Face Masks
Chin-Sculpting Face Masks
Wishful's Chin Lift is Cooling, Tightening and Toning
<
32
Pore-Refining Watermelon Toners
Pore-Refining Watermelon Toners
Glow Recipe's First Toner Hydrates Skin and Tightens Pores
<
31
Nutrient-Rich Gel Moisturizers
Nutrient-Rich Gel Moisturizers
Farmacy's Daily Greens Contains Kale, Cucumber and Eucalyptus
<
30
Self-Heating Body Balms
Self-Heating Body Balms
The Wellness De-Stress Warming Body Balm is Infused with Ginger & Rosemary
<
29
Under-Eye Collagen Gel Masks
Under-Eye Collagen Gel Masks
doppeltree's Product Delivers a Rejuvenating, Anti-Aging Treatment
<
28
Beauty Brand Hand Creams
Beauty Brand Hand Creams
The First Tubes of Glossier Hand Cream are Going to Healthcare Workers
<
27
Handmade Exfoliator Tools
Handmade Exfoliator Tools
Dehiya's Moroccan Beauty Tool is Made of Wool-Covered Clay
<
26
Fermented Skincare Systems
Fermented Skincare Systems
biophile's Explorer Trio Includes an Essence, Serum and Oil
<
25
Peel-Off Body Masks
Peel-Off Body Masks
Olay's Kaolin Clay Body Mask Clears Dry Surface Cells from the Skin
<
24
Waterless Plum Serums
Waterless Plum Serums
LOLI's Plum Elixir is Made from French Ente Plum Kernels
<
23
Celery-Based Skincare
Celery-Based Skincare
Cocokind's Celery Duo Minimizes Pores & Uneven Texture
<
22
Ultra-Softening Warming Hand Masks
Ultra-Softening Warming Hand Masks
The Dr.Jart+ Dermask Hand Hydrating Mask Works in 20 Minutes
<
21
Acne-Fighting Jelly Face Masks
Acne-Fighting Jelly Face Masks
The Hemp Jelly Anti-Acne Face Mask is Soothing & Non-Drying
<
20
Supportive Microbiome Skincare
Supportive Microbiome Skincare
For the Biome Creates Products That Speak "Skin's Language"
<
19
Bold Affordable Cosmetic Brands
Bold Affordable Cosmetic Brands
Folly Fire Features PETA-Certified, Cruelty-Free Cosmetics
<
18
Makeup Pouch Packages
Makeup Pouch Packages
The Fit Me Matte + Poreless Foundation Comes in a Travel-Ready Format
<
17
Mood-Boosting Makeup Kits
Mood-Boosting Makeup Kits
ONE CLICK b.EAUTY's Convenient Kits Inspire Confidence & Empowerment
<
16
Candy-Colored Mineral Powders
Candy-Colored Mineral Powders
The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors
<
15
Freelancer Beauty Opportunities
Freelancer Beauty Opportunities
Lookfantastic Opens Influencer Programme to Struggling Freelancers
<
14
AI-Matched Makeup Shades
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
<
13
Anti-Irritation Body Shavers
Anti-Irritation Body Shavers
The Finishing Touch Flawless Nu Razor Helps to Simplify Shaving
<
12
Luxe Online Beauty Boutiques
Luxe Online Beauty Boutiques
Chanel's Pop-Up Beauty Store Offers Makeup, Skincare and Fragrance
<
11
Melatonin-Infused Solid Serums
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
<
10
Cosmetic Sampling Programs
Cosmetic Sampling Programs
Glow Recipe is Inviting Consumers to Try Its Newest Lab Sample
<
9
Cooling Rubber Masks
Cooling Rubber Masks
The Cryo Rubber Mask Collection Takes Inspiration from Cryotherapy
<
8
Blue Light-Blocking Skincare
Blue Light-Blocking Skincare
Goodhabit's BLU5 Technology Protects Skin from Damaging Blue Light
<
7
Virtual Facial Workouts
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
<
6
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
5
Beauty Retailer Subscription Boxes
Beauty Retailer Subscription Boxes
Sephora is Replacing Its Play! Box with the Sephora Luxe Box
<
4
Bubble-Blowing Bath Products
Bubble-Blowing Bath Products
The Bubble-Blowing Bubble Bath Makes Cleansing Rituals Entertaining
<
3
Plastic-Free Deodorant Tubes
Plastic-Free Deodorant Tubes
Procter & Gamble Beauty is Introducing Paper Deodorant Tubes
<
2
Refillable Natural Deodorants
Refillable Natural Deodorants
Wild Supports Replenishment with Compostable, Plastic-Free Refills
<
1
Athletic Light Therapy Masks
Athletic Light Therapy Masks
This Conceptual Nike LED Mask Rejuvenates the Skin from Home
<