The May 2020 cosmetics trends feature new releases in makeup, skincare, grooming, and more, with examples spanning from nourishing body peels, to innovative tech that claims to turn back the clock.
A recent concept design from Min Chang Kim and PDF Haus imagines a Nike LED mask, which uses LED lights to improve the skin by combating the signs of aging and leading to a more youthful and full appearance. In addition to providing an effective at-home treatment for those in search of a more powerful solution, the sportswear company's branding aims to make it more accessible to consumers of all genders—who might need a nudge from marketers to take an interest in skincare.
Another noteworthy feature comes from Perfect Corp. and Make Up Forever, who joined forces to launch the AI Smart Shade Finder. While in-store shopping for beauty products may not be feasible during the COVID-19 pandemic, the deep learning system makes it easier than ever for consumers to find the perfect shade online. To get a match, the AI Smart Shade Finder scans 200,000 learning examples, which it compares to the user so that it can accurately recommend a shade that's right for them.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
