The Cryo Rubber Mask Collection Takes Inspiration from Cryotherapy
Laura McQuarrie — April 10, 2020 — Fashion
References: us.drjart & thezoereport
Dr. Jart+ is known for its rubber masks and the brand is now introducing a new take on these popular skincare products with the Cryo Rubber Mask Collection. There are four of the skin-cooling face masks in all, each of which boasts a specific ingredient that's designed to support a different desired benefit. The at-home mask sets include a single-use ampoule to make the most of the ingredient at its freshest. While one of the masks prominently features hyaluronic acid to relieve dryness, fine lines and wrinkles, the others in the collection spotlight collagen, allantoin and brightening Vitamin C.
The face masks promise to provide the effects of cryotherapy in an easy-to-use format, and each two-step rubber mask lowers the temperature of the skin to boost blood flow and ingredient absorption.
Image Credit: Dr. Jart+
The face masks promise to provide the effects of cryotherapy in an easy-to-use format, and each two-step rubber mask lowers the temperature of the skin to boost blood flow and ingredient absorption.
Image Credit: Dr. Jart+
Trend Themes
1. Skin-cooling Masks - The use of temperature-lowering skincare products that support specific skin benefits opens opportunities for companies to develop cooling and ingredient-targeted masks.
2. At-home Cryotherapy - The promotion of cryotherapy effects at home shows potential for companies to create easy-to-use and affordable products that provide the benefits of professional treatments.
3. Single-use Ampoules - The incorporation of a single-use ampoule with each mask set presents opportunities for businesses to design skincare packaging that maximizes ingredient potency and lengthens shelf life, while also providing convenience to consumers.
Industry Implications
1. Skincare Industry - The skincare industry should explore innovative ways to include temperature-lowering sensations and specific ingredients in their products to cater to the growing demand of consumers for effective and easy-to-use skincare solutions.
2. At-home Beauty Industry - The emerging at-home beauty industry should focus on creating accessible and affordable products that mimic the benefits of professional treatments, such as cryotherapy, to appeal to consumers' desire for self-care and convenience.
3. Packaging Industry - The packaging industry should continuously develop designs for skincare packaging that not only promote sustainability but also maximize ingredient freshness and cater to consumers' needs for convenience and effective skincare solutions.
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