Charlotte Tilbury will soon be introducing a new Cryo-Recovery Face Mask and a companion Cryo-Recovery Eye Serum that instantly refreshes the visage and delicate eye area. The multi-action product pair is beneficial for rapidly brightening, depuffing, firming and lifting, thanks to many cryotherapy-inspired benefits and potent ingredients like ICEAWAKE Swiss ice wine, a caffeine complex and REPLEXIUM, which is a fusion of two patented peptides that helps to reduce the appearance of fine lines and wrinkles.
Inspired by the benefits of cryotherapy, skincare and beauty brands are launching a variety of topical treatments and gadgets that tap into the power of cold therapy. Rather than needing to head to a professional venue with expensive equipment to experience cold therapy treatments, these products offer solutions for convenient and cost-effective home use.
Key Themes Behind This Trend
- Cryo-inspired Skincare
- Opportunities to develop innovative products that use cold therapy benefits like depuffing, brightening, firming and lifting.
- At-home Cryotherapy
- Opportunities to develop cost-effective and easy-to-use cryotherapy-inspired treatments and gadgets for home use.
- Patented Peptides
- Opportunities to develop skincare products that use patented peptides to reduce fine lines and wrinkles like the fusion of REPLEXIUM.
Where This Applies
- Skincare
- Skincare industry can develop innovative products that incorporate the cold therapy benefits to compete in the market.
- Beauty
- Beauty industry can incorporate innovative skincare products designed around the Cryotherapy inspired benefits.
- Wellness
- Wellness industry can capitalize on the at-home cryotherapy-inspired treatments and gadgets that offer cost-effective solutions for the masses.
