CosRX Has Launched a Lip Line That Helps Reduce Irritation Caused by Masks
Francesca Mercurio — August 17, 2021 — Fashion
References: cosrx & beautypackaging
In response to increased demand for lip care during the COVID pandemic, CoRX has launched a new lip collection. CosRX is a skincare brand that offers beauty products with simple ingredient lists. The company saw an increased demand for lip products and has now launched a four-product lip collection.
Each product in the line is designed with a purpose - whether it's to plump, soften, or hydrate. The line is completed with a Honey Sugar Lip Scrub, a Lip Plump AHA BHA Vitamin C Plumper, a Full-Fit Propolis Lip Sleeping Mask, and a Balancium Ceramide Lip Butter Sleeping Mask. The line is designed to be used during the day and night and helps reduce increased dryness and irritation around the mouth that is caused by mask-wearing.
The products come packaged in compact jars with aluminum lids and are available via the CoRX website.
Each product in the line is designed with a purpose - whether it's to plump, soften, or hydrate. The line is completed with a Honey Sugar Lip Scrub, a Lip Plump AHA BHA Vitamin C Plumper, a Full-Fit Propolis Lip Sleeping Mask, and a Balancium Ceramide Lip Butter Sleeping Mask. The line is designed to be used during the day and night and helps reduce increased dryness and irritation around the mouth that is caused by mask-wearing.
The products come packaged in compact jars with aluminum lids and are available via the CoRX website.
Trend Themes
1. Mask-wearing Lip Care - With increased demand for lip care during COVID, there is an opportunity to create lip care products tailored specifically for mask-wearing individuals.
2. Purpose-driven Lip Products - Cosmetics brands can meet customer demands by creating a line of lip products targeted at meeting specific customer needs by designing them with a specific purpose.
3. Lip Scrubs - Cosmetics companies can create lip scrubs to help customers exfoliate their lips for a smoother, softer, and more hydrated lip surface.
Industry Implications
1. Skincare Industry - There is an opportunity to expand the skincare industry by creating new consumer-driven lip products for people experiencing lip issues due to mask-wearing.
2. Cosmetics Industry - Cosmetics brands can take advantage of increased demand for lip care and create a new line of lip products targeted at customers in need of lip care solutions that are suited to the specific purposes they serve.
3. Online Retail Industry - Opportunities exist in the online retail industry to expand the reach of new lip products by packaging them for shipping in compact jars with aluminum lids and making them available for easy purchase on company websites.
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