LOLI's glow-boosting Plum Elixir is beneficial for hydrating dry skin, lips and even damaged hair and it boasts an upcycled formula, as it comes from the kernel of the French Ente plum. Notably, the plant-based serum is entirely waterless and prepared with organic, food-grade seed oils. Alongside plum kernel oil, the product also features antioxidant-packed pomegranate, calming tea seed oil and sea buckthorn.
According to LOLI, the product can be used under makeup as a primer, massaged into the scalp or even mixed into masks or scrubs for added benefits.
The rejuvenating, multi-purpose serum is loaded with smoothing, nourishing, hydrating and anti-aging benefits, and it promises to appeal to ingredient-conscious consumers who are looking to treat their skin with organic, food-grade, cold-pressed and entirely plant-based skincare.
Image Credit: LOLI
Key Themes Behind This Trend
- Waterless Skincare
- The trend towards waterless skincare products presents an opportunity to develop innovative, eco-friendly formulations that conserve water resources.
- Upcycled Beauty
- The upcycled beauty trend creates opportunities to repurpose waste materials and create sustainable, high-quality products.
- Multi-purpose Serums
- The rise of multi-purpose serums allows for the development of versatile skincare products that offer multiple benefits in one formula.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can capitalize on the waterless skincare trend by creating innovative, sustainable products that appeal to eco-conscious consumers.
- Food and Agriculture
- The food and agriculture industry can explore opportunities to upcycle food waste into valuable skincare ingredients, aligning with the upcycled beauty trend.
- Cosmetics
- Cosmetics companies can benefit from the growing demand for multi-purpose serums by developing all-in-one products that cater to consumers' desire for simplicity and convenience.
