Following the debut of the Plum Plump Hyaluronic Serum, Glow Recipe is now introducing another antioxidant-rich skincare product in the form of the Plum Plump Hyaluronic Moisturizer. This product is said to feel like a gel and work like a cream when it comes to balancing, hydrating and plumping the skin.
The ultra-supportive formula is powered by ingredients like hyaluronic acid, moisturizing powerhouse polyglutamic acid and ice willowherb, as well as a trio of plums—Kakadu, Illawarra and Burdekin. Instantly and over time, the cream works to rejuvenate skin and provide what the brand describes as "intense, juicy hydration and a youthful appearance."
The vegan and cruelty-free product is packaged in a glass jar that allows the product to easily be replenished with individual refill pods as needed.
Key Themes Behind This Trend
- Plum-infused Skincare
- The use of plum as a key ingredient in skincare is a disruptive innovation opportunity in the beauty industry.
- Hybrid Creams
- The creation of products that blend the best qualities of gels and creams presents disruptive innovation opportunities in the skincare industry.
- Refillable Packaging
- The adoption of refillable packaging presents a disruptive innovation opportunity in the beauty industry for reducing waste and increasing sustainability.
Where This Applies
- Beauty
- The beauty industry can benefit from incorporating plum as a key ingredient in skincare products and exploring the use of hybrid creams and refillable packaging.
- Personal Care
- The personal care industry can explore the use of plum in products such as lotions, body washes, and shampoos, as well as the adoption of refillable packaging.
- Sustainability
- The introduction of refillable packaging can create disruptive innovation opportunities in the sustainability industry, promoting eco-friendliness and reducing waste.
